Avid Technology and Sound Dogs Inc to Bring Web-Based Sound Effects and Music Library to Avid User Community via AvidProNet.com

Business Wire, April 5, 2000

Business/Technology Editors

HOLLYWOOD, Calif. and TEWKSBURY, Mass.--(BUSINESS WIRE)--April 5, 2000

AvidProNet.com provides video professionals with easy access to the

Internet's Largest Sound Effects and Production Music library

Sound Dogs, Inc., a leading Hollywood feature film sound design and editorial team, and Avid Technology, Inc. (NASDAQ: AVID), an industry leader in digital audio and video tools for information and entertainment applications, today announced an agreement to provide Avid's user community with direct access to the Internet's largest Sound Effects and Production Music Library via AvidProNet.com(TM). AvidProNet.com, a web community and services hub for media professionals, will feature links to Sounddogs.com, enabling users to search for, select and purchase sound effects and production music through their browser. The agreement is expected to drive revenues upward and increase,-highly qualified traffic for both Sounddogs.com and AvidProNet.com.

"Avid has a vast global customer base of the most sophisticated professionals who are concerned, first and foremost, about quality and delivery. We believe the tight integration of our web-based library with Avid desktops via AvidProNet.com delivers what they need. We are very excited to be plugged directly into Avid's user community," stated Rob Nokes, director of business development, Sound Dogs.

Sound Dogs will be showing Sounddogs.com in the Avid and Digidesign booth at the National Association of Broadcasters convention in Las Vegas on April 10-13. The two companies worked together last year when Sound Dogs demonstrated Avid's OMM(TM) (Open Media Management(TM)) technology, allowing Avid product owners to simply drag and drop sounds from Sounddogs.com directly into their applications. This coming fall, at IBC (International Association of Broadcasters) in Amsterdam, the next deployment of OMM technology for Sounddogs.com will be unveiled.

"Avid is totally committed to helping our customers take advantage of the Internet revolution. AvidProNet.com enables us to extend their reach from the desktop to the Web. We are delighted to add the Sound Dogs Library to the increasing number of high-quality web-based resources and services available though AvidProNet.com," said Mike Rockwell, chief technology officer, Avid Technology.

About Sound Dogs Inc.

Located at Universal(R) Studios Hollywood, Sound Dogs is a privately held company that provides feature film sound design and editorial services to all of the major movie studios. Sounddogs.com was the first online sound effects and production music library on the Internet, and its vast catalog and proprietary technology makes it the industry leader.

Recent Sound Dogs films include: "The Road to El Dorado" (DreamWorks SKG), "Fantasia 2000" (Walt Disney), "Return to Me" (MGM) and Academy Award nominee for Best Sound "The Insider" (Touchstone).

For more information on Sound Dogs, Inc please visit the company's website at http://www.Sounddogs.com.

About Avid Technology, Inc.

Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. Avid's products are used by a variety of customers worldwide including film, television and interactive content producers producing interactive video and audio content for the Internet, TV news broadcasters, corporate communicators and consumers. For more information, visit Avid's Web site at www.avid.com.

(c)2000 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid and Digidesign are registered trademarks and AvidProNet.com, OMM and Open Media Management are trademarks of Avid Technology, Inc. Sound Dogs, Inc., Sound Dogs and Sounddogs.com are trademarks of Sound Dogs, Inc. All other trademarks contained herein are the property of their respective owners.