iEntertainment Network Q1 Internet Ad Impressions Up 148% vs. Q4 1999

Business Wire, April 5, 2000

Business Editors/High Tech Writers

RESEARCH TRIANGLE PARK AREA, N.C.--(BUSINESS WIRE)--April 5, 2000

Company Shatters 5 Million Daily Ad Impression Barrier

iEntertainment Network (Nasdaq: IENT), a leading provider and operator of worldwide Internet entertainment communities, reported today that company advertising impressions for Q1 2000 increased to 335 million, a 148% increase over the 135 million delivered during Q4 1999.

The company also announced that it had experienced its first day of 5 million advertising impressions.

The company credited the increases to explosive growth at its flagship Internet properties, as well as a series of new strategic alliances. In recent months, iEN began providing entertainment content to EarthLink's (Nasdaq: ELNK) merged MindSpring customers and introduced its Mac-Player.com site, which is promoted from Apple's (Nasdaq: AAPL) website, as well as from InsideMacGames.com. In addition, the company has launched more than a dozen new revenue generating games.

"Our Internet properties are rapidly expanding and we are aggressively signing new partnerships to drive customer traffic to our sites," said Jim Hettinger, iEntertainment Network Chief Technology Officer. "In addition, we have been adding high quality content to our entertainment sites resulting in an increased amount of time our customers spend online each month."

The company has experienced sustained Internet advertising growth, escalating from an average of 2 million daily advertising impressions in December to a new iEN record of more than 5 million in a single recent weekend day. "We are continually adding network capacity to manage the steady increase in customer traffic," added Hettinger. "We are thrilled with the fantastic growth we have experienced since the end of last year. We are gratified to receive such a resounding vote of confidence from the Internet gaming community."

About iEntertainment Network, Inc.

iEntertainment Network (Nasdaq: IENT), founded in 1994 and located in Research Triangle Park, NC, is a leading provider of online games and communities through the iEntertainment Network ( http://www.iencentral.com ), AT&T WorldNet(R) Service's ( http://www.att.net/perks/offers/offers.html ) GameHub ( http://www.gamehub.net ), and EarthLink's Games Arena ( http://www.thegamesarena.com ). iEN has strategic relationships with AT&T (NYSE: T), America Online (NYSE: AOL), EarthLink (Nasdaq: ELNK), as well as other content and service providers. For more information, call (919) 461-0722 or visit our website at ( http://www.iencentral.com ). AT&T WorldNet is a registered service mark of AT&T.

Forward-Looking Statements: Except for the descriptions of historical facts contained herein, statements in this news release concerning future results, performance or expectations are forward-looking statements. Actual results, performance or developments could differ materially from those expressed or implied by such forward-looking statements as a result of known or unknown risks, uncertainties and other factors including those described from time to time in the company's filings with the Securities and Exchange Commission, under "Risk Factors" and elsewhere, including risks relating to history of operating losses, change in business, failing to secure timely or adequate financing, delays in development and introduction of new products, dependence on new product introductions which achieve significant market acceptance and the uncertainties of consumer preferences, the rate and degree of market acceptance of online gaming, dependence on third party software developers for significant portion of new products, risks of rapid technological change and platform changes, intense competition, dependence upon third party distribution and other risks.