Business Services Industry

XseeksY.com Continues to Build Senior Management Team

Business Wire, April 6, 2000

Business/High Tech & Marketing Editors

NEW YORK--(BUSINESS WIRE)--April 6, 2000

World's First Online Relationship Network Adds iVillage.com and

CNBC Executives To Its Growing Staff

XseeksY.com (www.xseeksy.com), the world's first online relationship network for both men and women - couples and singles - today announced two additions to its rapidly growing management team. The company has hired Sheryl Feldinger as its Senior Vice President of Research and Nicole Stagg as its Vice President of Online Product.

"XseeksY.com is growing rapidly, and we are delighted to welcome Sheryl and Nicole to our management team," said Mary Dickinson, co-founder and CEO. "Both of these talented and successful women will help build and improve the XseeksY.com business in distinct ways. Sheryl will do the research that will help us do an even better job of bringing consumers exactly what they want, while Nicole will become the critical link between editorial and technology in evolving the overall look and feel of the network."

Feldinger will be in charge of the collection and analysis of demographic and lifestyle information on XseeksY.com's rapidly growing user community. By researching how people are using the Internet, and XseeksY.com, Feldinger will focus on making the network more user-friendly and responsive to consumers. Reporting to Charlene Fisher, co-founder, President and Chief Marketing Officer, she will be working directly with XseeksY.com's advertising and marketing departments.

Since 1998, Feldinger has been director of Ad Sales Research at NBC Cable Networks in New York City. At NBC she developed advertising sales and marketing materials for CNBC and MSNBC and CNBC.com.

As XseeksY.com's Vice President of Online Product, Stagg will oversee production of the company's various relationship channels. Working with the editorial, design and technology divisions, she will create a product team to focus on the visual look and functionality of the network. XseeksY.com is pioneering the concept of "contextualized e-commerce," and Stagg will be directly involved in the company's various e-commerce offerings. She will also report to Fisher.

Stagg was Executive Director of Commerce Channels and Director of the Shopping Channel at iVillage before moving to XseeksY.com. As Director of Commerce Channels, she was in charge of strategic development for all of iVillage's commerce-based channels, including Shopping, Book Club, Travel, Home & Garden and Style. Stagg developed the Shopping Channel at iVillage in three months and after the launch she created shopping-related content for numerous categories.

"Both Sheryl and Nicole have impressive backgrounds, which are perfectly suited to what we are doing at XseekY.com," said Fisher. "We are thrilled about the in-depth experience they are bringing to our growing executive team."

About XseeksY.com

The first born dot-com of the new millennium, XseeksY.com was launched this past New Year's Eve with a major marketing push and promotion in New York's Times Square. The XseeksY.com network provides users with original content and a variety of services and e-commerce opportunities that benefit every stage of a relationship - future, present and even past.

Unique features of XseeksY.com's free network include PersonalsWriter software, a personal "ghostwriting" feature that makes it easy to write compelling and can't miss personal ads; Men's and Women's Locker Rooms and the Co-Ed Sauna, open and honest forums where women and men can seek advice and information from each other and the opposite sex; and the Doghouse Alert(TM), XseeksY.com's personalized reminder service that not only helps users remember those important dates, but offers specific gift suggestions and ideas designed to keep both men and women out of the doghouse.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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