Intellicast.com's 'Bad Hair Day' Forecast Tells If Weather Will be Your Hair's Friend or Foe

Business Wire, August 1, 2000

Business/Technology Editors

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BILLERICA, Mass.--(BUSINESS WIRE)--Aug. 1, 2000

Summer humidity giving you a frizzy tizzy? Blustery winds making you hunt for the hair spray? For a quick heads-up, the Intellicast.com Web site (Weather for Active Lives, www.intellicast.com) now features a "Bad Hair Day" forecast. It points out potential effects of rainfall, wind and humidity on hair each day based on predicted weather conditions across the country.

Warm and humid weather can frizz and mat hair. Rain and wind can wreak hair havoc. So when the air is comfortable and dry, winds light and no rain, the "Bad Hair Day" map shows shades of green ("good"). When the air is very warm and humid, the wind is strong or heavy rain is forecast, the map is shaded in yellows and reds ("bad").

"Our newest feature, the Bad Hair Day forecast, is the latest convenient tool for being weather smart with a few mouse clicks," said Joe D'Aleo, chief meteorologist for Intellicast.com. "Whether you be planning a vacation, picnic or night out on the town, Intellicast.com is the most complete source for weather on the Web for people with active lives."

About Intellicast.com

Intellicast.com is Weather Services International's premier online weather site for outdoor recreation enthusiasts, including skiers, golfers, sailors and boaters and can be found at www.intellicast.com. The award-winning site, ranked among the top 50 for user loyalty, attracts millions of visitors per month to consult the lifestyle weather information, animated radar and satellite images. This data is updated 24 hours a day, seven days a week by WSI meteorologists, who furnish consumers with the same accurate, direct-from-the-source weather the company provides to aviation, broadcast and energy industry customers.

About WSI

Weather Services International (WSI Corporation), a wholly-owned subsidiary of Landmark Communications, is one of the world's largest suppliers of real-time weather data, imagery, programming and weather forecast services to customers in the broadcast, aviation, utilities and government markets. More information about WSI can be found at www.wsicorp.com.

Landmark Communications (www.landmarkcom.com) is a privately held multi-media company with national and international interests in newspapers, broadcasting, cable programming, interactive media and other interests. Based in Norfolk, Va., it employs more than 5,000 people in 20 states and Europe. Landmark owns The Weather Channel Networks, which include The Weather Channel, headquartered in Atlanta; weather.com; El Canal del Tiempo, broadcasting to Latin America; and O Canal do Tempo, serving Brazil. It owns CBS-TV affiliates NewsChannel 5 Network in Nashville and KLAS TV in Las Vegas; and the Travel network based in London.

Intellicast and WSI are registered trademarks of WSI Corporation. All other company and product names are trademarks or registered trademarks of their respective holders.

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