Turner Network Television Taps Xceed for Internet Promotions

Business Wire, August 11, 2000

Business/Entertainment Editors

NEW YORK--(BUSINESS WIRE)--August 11, 2000

Xceed Inc., (NASDAQ:XCED) a leading Internet professional services firm, today announced that Turner Network Television has chosen Xceed to promote the TNT Original Movie, "Running Mates". Starring Tom Selleck as Democratic Presidential hopeful James Reynolds Pryce, "Running Mates" premieres on Sunday August 13 at 8:00 p.m. (ET/PT).

Xceed will deploy its team of marketing experts for promotional initiatives through ninja marketing and online public relations efforts, such as message board postings, direct email marketing, and mailing lists. Online marketing efforts have been designed to drive viewers to watch the movie premiere and to visit TNT's "Running Mates" Web site - http://TNT.turner.com/movies/tntoriginals/pryce4prez/.> The TNT Original Film "Running Mates" is a provocative modern-day comic drama that takes a behind-the-scenes look at presidential politics, Hollywood and the media. Drawing parallels to our current presidential running mates Al Gore and Joseph Lieberman and George W. Bush and Dick Cheney, "Running Mates" also explores the circus-like atmosphere that surrounds a candidate. The all-star cast includes Laura Linney, Nancy Travis, Teri Hatcher, and Faye Dunaway as women behind the candidate.

Http://www.runningmatesmovie.com is registered with Xceed inc., in an effort to track all online marketing efforts.

About Turner Network Television

Turner Network Television, currently seen in 77.5 million homes, is Turner Broadcasting System, Inc.'s 24-hour, advertiser-supported service offering original motion pictures and miniseries; original series, non-fiction specials and live events; contemporary films from the world's largest film library, the combined Turner and Warner Bros. film libraries; exciting NBA and Wimbledon action; exclusive coverage of both the 2000 Winter and 2001 Summer Goodwill Games; and popular television series.

Turner Broadcasting System, Inc., a subsidiary of Time Warner Inc. (NYSE:TWX), is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Xceed, Inc.

Xceed (www.xceed.com) provides consulting and solutions to enable Global 2000 companies and market leaders to compete more effectively in the networked economy. The company leverages strategic relationships, vertical industry expertise and proprietary solutions to accelerate the development of a new, networked business model that makes enterprises smarter, faster and more valuable. With more than 600 professionals, Xceed is headquartered in New York City with offices in San Francisco, Los Angeles, Phoenix, Scottsdale, Chicago, Atlanta, Dallas, Denver, London and Amsterdam.

IMPORTANT NOTE: This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements. These forward-looking statements involve risks and uncertainties, including

timely development and upgrades to existing products, the impact of competitive products and pricing, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). In particular, the Company's Form 10-K/A filed with the SEC for the year ended August 31, 1999 should be referenced.