Rockwell Electronic Commerce's 3CS Contact Center Operating System Wins Global Acceptance as e-Business Platform of Choice

Business Wire, August 21, 2000

Business Editors

WOOD DALE, Ill.--(BUSINESS WIRE)--Aug. 21, 2000

Rockwell Electronic Commerce today announced that global sales of its 3CS customer contact operating system have surpassed the 150 unit mark since its introduction late last year, representing over $10 million in sales.

3CS functions as the interface between business applications and customer contact center systems, enabling businesses to deploy comprehensive customer relationship management solutions. As a next generation call center platform, it provides an entirely new way of harnessing the power of various call center components.

"As the consolidation and acquisition trend continues across all industries, we expect revenues from 3CS to climb significantly," said Terry Murphy, Rockwell Electronic Commerce's VP of sales and marketing. "Businesses with different customer contact platforms and customer relationship management (CRM) processes, greatly benefit from 3CS' ability to integrate and centralize management of multi-platform environments as well as enabling rapid application development."

"The processes and technical requirements for comprehensive customer relationship management and e-business systems continue to evolve, and businesses continue to seek more efficient and effective technologies with which to support their customer interaction and e-business strategies," said Paul Stockford, Chief Analyst at Saddletree Research, Scottsdale, AZ. "Rockwell's 3CS platform provides businesses with a highly flexible platform that meets the evolving needs of e-business, and offers the user wide latitude in designing and deploying e-business strategies that center around customer interaction."

"Given the advanced design and early stage of the 3CS product lifecycle, we're particularly gratified at the technical sophistication and market leadership positions of our current 3CS customers. Together, they represent some of the most demanding, customer-focused companies in the global marketplace," Murphy added.

Companies deploying 3CS include GTE, AirTouch Cellular, CompUSA, BellSouth and NEXT Directory (UK).

With 3CS, Rockwell's renowned queuing and routing algorithms are applied to all customer contacts including voice, fax, Internet and e-mail, unifying and centralizing customer relationship management and eliminating the need for managing different technology platforms.

3CS' open systems architecture features reusable object-oriented components such as Microsoft(R) ActiveX(R) Controls and allows the integration of front- and back-office applications and multi-vendor platforms for advanced e-business solutions.

About Rockwell Electronic Commerce

Rockwell Electronic Commerce (www.ec.rockwell.com) is a global provider of proven customer contact solutions for voice and Internet media. Our expertise enables businesses to realize their customer relationship management strategies via open, scalable platforms and innovative multimedia applications.

Rockwell (NYSE: ROK - news) is a $7 billion electronic controls and communications company with global leadership positions in industrial automation, avionics and communications, and electronic commerce. The company employs about 40,000 people at more than 450 locations serving customers in more than 80 countries.