Cox Communications Expands Relationship Marketing Initiatives With Prime Vantage to a Nationwide Scale

Business Wire, August 22, 2000

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 22, 2000

-- Leading Broadband Communications Company Executes Strategic

Marketing Initiatives At 25 Additional Locations --

Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that Cox Communications, Inc. (NYSE: COX), a leading national broadband communications company, has successfully deployed the Prime Vantage(TM) software suite at 25 additional subsidiaries nationwide after experiencing exceptional ROI with the initial implementation of the CRM solution.

Cox originally chose Prime Vantage(TM) in 1998 to create and execute highly targeted marketing initiatives via preferred channels to maximize its customer relationships. Today, with its nationwide implementation of the PrimeResponse solution, Cox has the ability to increase customer loyalty and decrease churn on an enterprise-wide scale for more than 6.2 million customers.

"We are excited about the relationship we have built with PrimeResponse and look forward to extending our marketing initiatives with Prime Vantage(TM)," said Blaine Oberhardt, Manager of Campaign Management for Cox Communications. "With this leading CRM solution, Cox has the ability to closely target and track our marketing initiatives to maximize our response rates and grow our bottom line. Today, Prime Vantage(TM) empowers our marketers to work effectively and enables Cox to maintain its focus on the customer."

"The Cox implementation is a clear example of the strength and scalability of the Prime@Vantage(TM) product suite," said Paul Lavallee, President of the Americas for PrimeResponse. "The realized ROI from the initial integration sparked a nationwide expansion of the CRM solution. Cox now has the ability to execute marketing initiatives across the enterprise, establishing more loyal and profitable customer relationships."

PrimeResponse is a clear market leader in providing the telecommunications marketplace with a complete, multi-faceted solution that optimizes customer life-time value and reduces churn. This is evident in the Company's growing client base of 17 telecommunications leaders including AIS, AirTouch, British Telecom, KPN, MediaOne Group, Inc., Cantel AT&T, Telstra, TeleDanmark, max.mobil and Telenor Mobil. Partners include Andersen Consulting, Fair, Isaac, HP, IBM, MarketSwitch, McCann Relationship Marketing Worldwide, Microstrategy, Quaero, SAS Institute, Sun Microsystems and Viador.

About Cox Communications

Cox Communications serves approximately 6.2 million customers nationwide, making it the nation's fifth largest cable television company. A full-service provider of telecommunications products, Cox offers an array of services, including Cox Cable; local and long distance telephone services under the Cox Digital Telephone brand; high-speed Internet access under the brands Cox@Home, Road Runner and Cox Express; advanced digital video programming services under the Cox Digital Cable brand; and commercial voice and data services via Cox Business Services. Cox is an investor in telecommunications companies including Sprint PCS and Excite@Home, as well as programming networks including Discovery Channel, The Learning Channel, Outdoor Life and Speedvision. More information about Cox Communications can be accessed on the Internet at www.cox.com.

About Prime Response, Inc.

Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, 1 617 876-8300 or 1 877-PRIME54.

"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html)

PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc

(c) 2000 Prime Response, Inc., except as otherwise acknowledged.