CRM Executives from Epsilon and Ernst & Young Join Unica Consulting Services; Addition of Hale, Murray Boosts Company's Ability to Deliver `Marketing' Best Practices

Business Wire, August 22, 2000

Business Editors

LINCOLN, Mass.--(BUSINESS WIRE)--Aug. 22, 2000

Unica Corporation, the leading provider of analytical CRM and cross-channel marketing automation solutions, today announced the appointment of two recognized customer relationship management professionals to its consulting services staff. Richard Hale, former Epsilon vice president of consulting services, was named the company's vice president of consulting services and Susan Murray, previously a senior manager at Ernst & Young's National Consulting Practice, its senior director of consulting services.

Yuchun Lee, Unica's co-founder and CEO, stated: "Richard and Susan, collectively, bring over 40 years of consulting experience to Unica - many of them spent in developing and implementing customer-centric marketing strategies. They will greatly enhance Unica's overall consulting practice and our ability to help customers integrate, deploy, and maximize Affinium(TM), our new one-to-one marketing solution."

At Epsilon, a leading provider of information-driven marketing consulting services, Hale directed customer relationship management programs for Fortune 100 companies in the financial services, retail, and travel industries. In his new position at Unica, he will oversee the company's staff of consultants and its campaign management, analytic, and integration services.

Hale is active in a number of professional organizations, including the Direct Marketing Association and the American Bankers Association. A resident of Waban, MA, he attended Colorado College.

As a senior manager in Ernst & Young's National Consulting Practice, Murray worked with Fortune 100 organizations in the areas of CRM, ERP, and technology strategy. She began her career in the Consulting Implementation Services Group at Information Resources, Inc. Over the years, Murray has provided consulting services to companies in a wide range of industries and disciplines, including consumer packaged goods, technology, pharmaceutical, financial/insurance, marketing, and manufacturing.

Murray holds a Bachelor of Arts degree from the University of Dayton and an MBA from Rivier College. She is a resident of Westboro, MA.

About Unica

Unica, a leading provider of analytical CRM and marketing automation solutions, helps innovative businesses achieve one-to-one marketing through personalized interactions at the right time, through the right channels. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, and John Hancock Insurance. For more information, call 781-259-5900 or visit www.unicacorp.com.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Keep Each Customer in Focus, and One-to-One Optimization are trademarks of Unica. All other trademarks are the property of their respective owners.