JLM Couture, Inc. Board Authorizes Stock Buy Back

Business Wire, August 24, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 23, 2000

JLM Couture, Inc. (NASDAQ:JHPC), a designer, manufacturer and marketer of wedding apparel, announced today that its board has approved the buy-back of up to 200,000 shares of the company's stock, subject to market conditions.

The Board's action authorizes stock purchases in the open market or through privately negotiated transactions. Repurchased common shares will be added to the company's treasury shares and may be used to meet common stock requirements of stock options plans and other corporate matters.

JLM Couture, Inc., founded in 1987 and based in New York City, is the nation's only publicly traded manufacturer of wedding apparel. The company's lines include Occasions, the industry's first bridesmaids gowns designed for other social occasions in addition to the wedding; Lazaro, a contemporary bridal rendition of the finest in classic European bridal styling; Visions, a moderately priced bridal line featuring the finest in contemporary design; Jim Hjelm Couture, contemporary bridal designs offering the finest fabrics; and Alvina Valenta, the newest look in elegant upscale contemporary-classic styling.

This press release contains forward-looking statements, which are subject to change. Actual results may differ materially from those described in any forward-looking statements. Additional information on potential factors that could affect the company's financial results is included in the reports filed by the company with the SEC, including the reports on Form 10-KSB or 10-QSB.