Dell to Leverage ITworld.com's Webcast Services for Major Launch; Dell to Debut New Suite of Image Management Services

Business Wire, August 28, 2000

Business/Technology Editors

SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--Aug. 28, 2000

ITworld.com, the IT problem-solving network, announced today that Dell will launch its new Image Management Services (IMS) via webcast at 2:00 pm EDT, Tuesday, August 29th. Produced by ITworld.com, this webcast will enable viewers to learn and discuss how Dell's Image Management Services can address IT resource constraints, manage system complexity, speed delivery and help reduce costs.

During the IMS Webcast, Dell executives will introduce their Image Management Service (IMS), and encourage viewers to ask questions and learn more about Dell's new suite of offerings and its custom factory integration process. The Webcast is open to all interested parties, with registration available at: http://www.itworld.com/itwebcast/dell_ims.html.> "Market leaders such as Dell are leveraging powerful new marketing techniques and employing the latest technologies to meet growing customer demand. We are pleased to see Dell taking advantage of our Itwebcast platform to launch its innovative new Image Management Service," said Bill Reinstein, president and CEO, ITworld.com. "Virtual events are adding a new dimension to the marketing of products and services. With this online launch, Dell is delivering to customers exactly what they want: live, interactive answers to pressing business issues via the convenience of their desktop."

This event highlights the emergence of webcasting as a powerful and innovative way to launch products and market services online to very targeted audiences. Dell employed ITworld.com to produce their product launch webcast based on ITworld.com's strong audience base of more than 2.8 million IT enterprise professionals. ITworld.com has produced custom, vendor-sponsored webcasts for other industry leaders such as Intel, Nortel, Sprint, Marconi and SAS.

The webcast will be produced on ITworld.com's ITwebcast platform and will include live audio; live-from-tape video clips; a multi-dimensional slide presentation; live web pages; and interactive feedback from the audience. In addition to this custom Webcast, ITworld.com currently produces several editorial webcasts, including: 'The Networked World' with Network World's Executive Vice President and Editorial Director, John Gallant; and IDC's 'IDC Live!' a weekly webcast featuring IDC's high-profile analysts.

About ITworld.com

Ranked among the top ten Internet media properties by Advertising Age's BtoB, and named a "Hot Site" by USA Today, ITworld.com is the most comprehensive Web-based information resource for enterprise IT professionals, providing a wide array of informative content and business services necessary to succeed in today's economy. At the core of the ITworld.com Network lies relevant content from the IDG family of trusted brands, including CIO, Computerworld, InfoWorld, JavaWorld, LinuxWorld, Network World, and SunWorld, as well as original editorial content from ITworld.com's award-winning editorial team. For more information, please see http://www.itworld.com.

ITworld.com is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

Note to editors: ITworld, the ITworld.com logo, ITwebcast and the IT problem-solving network are trademarks of ITworld.com. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.