Fulfillment Direct Selects Ecometry Suite of E-Business Applications; Smith-Gardner Software to Play Key Role in Company's Expansion

Business Wire, August 29, 2000

Business Editors & High Tech Writers

DELRAY BEACH, Fla.--(BUSINESS WIRE)--Aug. 28, 2000

Fulfillment Direct (www.efilldirect.com), the fulfillment experts for the e-commerce industry, today announced that they will implement Smith-Gardner's (NASDAQ:SGAI) Ecometry, a suite of advanced front-end customer relationship management applications fully integrated with comprehensive back-office e-fulfillment functions. As it expands its presence nationwide, Fulfillment Direct plans to utilize Ecometry as the e-commerce infrastructure which allows them to provide comprehensive e-commerce services to companies extending their brands online.

Ecometry enables us to provide web enabled customer service and fulfillment for the benefit of both e-commerce sellers and buyers throughout the nation," said J. Ernest Brady, CEO and Chairman of Fulfillment Direct. "The service we offer brings crucial efficiency and cost savings to e-commerce merchants who must deliver excellent service online and deliver their customers' orders quickly, accurately and properly-packaged. For e-commerce merchants to keep pace with the remarkable growth of the industry, e-fulfillment must match the speed and needs of e-commerce, and Ecometry will allow us to provide that and more."

Explosive growth in the e-commerce industry is expected to continue over the next year, along with requirements for fulfillment. Fulfillment Direct plans to build a larger facility and to establish a nationwide network with hubs in all major regions, making it more economical for companies to outsource fulfillment functions. To prepare themselves for the challenges that accompany this expansion, the company chose Ecometry, which offers a fully integrated suite of applications that facilitate end-to-end e-commerce capabilities.

"We are pleased to provide Fulfillment Direct with a superior, cost-saving and comprehensive system for their customers," said John Marrah, President and COO of Smith-Gardner. "Ecometry allows Fulfillment Direct to provide their clients with a host of services for operating e-business efficiently and profitably.

About Fulfillment Direct

Fulfillment Direct is an expansion of Group Direct Advertising, a national advertising and marketing firm. Fulfillment Directs' clients include: Kreepy Krauly, Pac Fab, Alpaca, Florida Panthers, Fox Network/T2, Jaridisource, United Way and Make-A-Wish Foundation.

About Ecometry

Ecometry, a universal e-business application suite, offers advanced front-end customer relationship management applications fully integrated with comprehensive back-office e-fulfillment functions. The suite provides multi-channel retailers with a solution for building customer loyalty at each interaction point in the sales and service process. Ecometry's front-end modules include: campaign management, content management, personalization, shopping carts and order taking, payment and security, order management and customer service. Ecometry's back-end modules include: order processing, inventory management, warehousing and shipping, accounting, and point-of-sale. At the heart of the Ecometry system is the centralized customer data center, which distributes a single view of customer information across the entire enterprise. Ecometry's full integration provides significant performance and cost benefits with its complete implementation-to-execution strategy. By installing a fully integrated, turnkey solution, the time to market is a fraction of what it is when purchasing and implementing various point solutions.

About Smith-Gardner

Smith-Gardner is the premier provider of end-to-end e-commerce solutions worldwide. Smith-Gardner's family of products ensures customer satisfaction throughout the multi-channel shopping and buying experience. Headquartered in Delray Beach, Florida, the Company was founded in 1988 and has several hundred clients in 17 countries. Smith-Gardner operates regional headquarters throughout the United States, Europe and Asia Pacific. The Company's global client base includes Nordstrom, Time Life, Brookstone, Zales, Hickory Farms, MicroWarehouse, KBKids.com, Nine West, Coldwater Creek, Hallmark, Urban Outfitters, and RedEnvelope.com. Smith-Gardner products earned Best of Comdex awards in 1998 and 1999, a Citation of Innovation at Internet and Electronic Commerce Expo in '99, and an award for Best New e-Commerce and Internet Product of the Year at The International Direct Marketing Fair in March. For more information on Smith-Gardner, visit the Company's web site at www.smith-gardner.com.

This news release may contain forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements in this release do not constitute guarantees of future performance. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements. Such forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the forward-looking statements, including, without limitation, risks associated with the Company's business, including those risks set forth in its prospectus dated January 29, 1999, forms 10-K, 10-Q and other documents filed with the Securities and Exchange Commission, which may cause results to differ from management's current expectations. The company assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.