VistaPrint.com Partners with Be Free; Affiliate Marketing Program Lets Partners Earn Money on Free Business Cards

Business Wire, August 30, 2000

Business/Technology Editors

WALTHAM & MARLBOROUGH, Mass.--(BUSINESS WIRE)--Aug. 30, 2000

VistaPrint.com(TM), the price-performance leader for short-run, full-color printing today announced a partnership with Be Free, Inc. (NASDAQ: BFRE), the leader in performance marketing. VistaPrint.com's affiliate marketing program, powered by Be Free, will boost brand awareness and sales for its small business printing services.

Affiliate partners can join the VistaPrint.com affiliate program quickly and easily, for free at http://www.vistaprint.com/vp/Affiliate_Program.stm. Joining the program is simple. Affiliates need only to add a link to their web sites and VistaPrint.com handles the rest, including ordering, shipping and billing. With a simple link, partners automatically point their customers to inexpensive, high-quality and full-color printing products. VistaPrint.com affiliate partners earn $1 commission per order for giving away FREE business cards and 6% commission on all other products, including letterhead, envelopes, postcards and more. For more information about joining the affiliate program, contact jonathanm@vistaprint.com.

"Affiliate marketing is the most effective means for acquiring customers on the web," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "Using this program VistaPrint.com will extend is brand across the web, reaching more small business owners and driving traffic to its site. Affiliates in the VistaPrint.com program will feel confident knowing they are offering the best there is on the web for small business printing needs."

"VistaPrint.com has already reaped the benefits of Be Free's technology adding over 4,400 affiliates to our program within days," said Robert Keane, president, founder and CEO of VistaPrint.com. "In our first three months of business in the United States we've acquired 25,000 paying customers and over 50,000 registered users. We're just beginning to tap the surface of this rapidly expanding e-printing market."

VistaPrint.com provides small- to mid-sized businesses with quick turnaround on high-quality, full-color printing at very low prices. Prices are so low that business cards are completely free, customers just pay a minimal shipping and handling fee--even re-orders are free. VistaPrint.com is available 24 hours a day and provides fast delivery time. In fact, customers can receive orders within three days of order placement. VistaPrint.com's design studio lets customers create their own full-color materials. It features convenient and intuitive design tools and an easy-to-use ordering system. If customers know how to use a word processor, they can easily use VistaPrint.com.

About VistaPrint.com

VistaPrint.com is the price-performance leader for short-run, full-color printing. VistaPrint.com provides full-color printing services via the Internet at cost savings of up to ninety-percent. VistaPrint.com is perfect for small- to mid-sized businesses needing easy-to-use design tools, convenient ordering and quick turnaround on short-run, high-quality printing services at a very affordable cost. VistaPrint.com offers custom designed and printed business cards, letterhead, envelopes and postcards. Orders can be received within three days of placement. To design and order an unlimited supply of free, full-color, high-quality business cards with no limit on re-ordering go to www.vistaprint.com. Headquartered in Waltham, Mass., VistaPrint.com has offices in Germany, France and the United Kingdom. In addition to the 25,000 paying U.S. customers, VistaPrint.com has more than 140,000 registered customers in Europe. For more information call 781-890-8434.

About Be Free, Inc.

Be Free, Inc. (NASDAQ: BFRE) is the leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (NASDAQ: BNBN), GoTo.com (NASDAQ: GOTO), Mercata, C|Net (NASDAQ: CNET), Garden.com (NASDAQ: GDEN), PC Connection (NASDAQ: PCCC), Lycos (NASDAQ: LCOS), About.com (NASDAQ: BOUT) and Yahoo!(R) GeoCities (NASDAQ: YHOO). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://fastapp.befree.com.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.