Renowned Experts from Leading Universities & Psychology Associations Demystify Human Behavior on Powerful New Portal: RealPsychology.com

Business Wire, August 7, 2000

Medical, Health & High Tech Writers/Business Editors

Conference of the American Psychological Association -

WASHINGTON--(BW HealthWire)--Aug. 7, 2000

Experts in Psychology Deliver Research-Based Insights into Human

Behavior Empowering People To Achieve Greater Success in Personal,

Social and Business Relationships

With a mission to enable more effective personal, social and business relationships through information, renowned psychologists and educators Philip Zimbardo and Lee Ross announce RealPsychology (www.realpsychology.com), a research-based psychology portal for anyone who strives to understand and improve human behavior and relationships. Through the unprecedented partnership, these principal scientists, both Stanford University professors, researchers and experts, will lead a team of contributors from around the world who will share some of psychology's most powerful ideas and useful findings to help people be more effective in their personal lives and make wiser decisions as parents, consumers, workplace participants and citizens.

"There is a huge unmet need for information and services related to personal and professional effectiveness -- and yet the most compelling and useful information is unavailable to the general population," said Zimbardo, Real Psychology principal scientist, Stanford University professor and current western-region president of the American Psychological Association. "RealPsychology will provide answers to some of the most important questions faced by people as they navigate business, personal and social situations -- based on the significant research being done today. The RealPsychology portal makes this information available to everyone in a simple, easy to use and access format."

In it's debut, RealPsychology contains content from the leaders in psychology today, with emphasis in areas that affect the widest number of people. Areas of focus include:

-- Friends - Friendship is a fundamental human relationship that

touches all our lives. In the Friends section of

RealPsychology experts explore topics like shyness and sexual

orientation. Dr. Zimbardo shares his well-known work in the

area of shyness, a condition that affects nearly 60% of adults

and Dr. Daryl Bem, professor of psychology at Cornell

University explores the area of sexual orientation from a

clinical and social perspective on the site.

-- Family - As people participate in the complex issues of family

relationships, readily accessible information can be a key to

improved satisfaction and understanding. On RealPsychology,

Dr. Laura Carstensen, professor and vice-chair of the

psychology department at Stanford University looks at the

issues of aging parents while Dr. Sabrina Lin a renowned

expert on child and human development explores schools and

learning.

-- Finance - In an area that touches all our lives,

RealPsychology contributor Dr. Tom Gilovich of Cornell

University explores the psychological issues that can

determine financial success and security or failure.

-- Health - Relative to health and wellness, Dr. Shelly Taylor,

professor of psychology at University of Los Angeles for over

twenty years, contributes information resulting from her

groundbreaking research in mind over body.

-- Influence - Dr. Lee Ross lends his experience in complex

negotiations and conflict resolution studies as well as his 30

years experience as a professor of psychology at Stanford

University. On RealPsychology.com, he explores bargaining and

negotiation. Also in the area of influence, Dr Robert Cialdini

of Arizona State University explores the idea of persuasion.

-- Career - Dr. Christina Maslach, an expert of job stress and

burnout as well as professor of Psychology at the University

of California, Berkeley discusses the challenge of burnout in

a highly competitive and fast moving economy.

Each of these areas of specialty will be updated with new contributors and evolving content as psychological research and significant breakthroughs are found. Additionally, services including personal journals, assessments, broadband seminars, and community support groups will be made available on the site. For more information on each of the contributors please see related release today: Pioneers, Researchers, Educators and Visionaries Join Forces in Groundbreaking Online Source for Important Psychological Information.

"RealPsychology is a venture that is born, in part, of hope," said Lee Ross, RealPsychology co-founder. "The Internet fives leading social scientists a chance, for the first time in history, to address the public directly, instead of waiting for our findings to `filter down' from academic journals. For the first time, we can share the results of our research and their implications for everyday life. For the first time, we can provide a place where people can come for information about human psychology that they want and need, confident that they are hearing the voices of genuine experts."

About RealPsychology.com

RealPsychology.com is an Internet portal for people who are interested in becoming more effective and successful in all aspects of their personal, social and business life. Formed by experts in their field, RealPsychology.com is a trusted source for consumer-oriented, yet scientific based research and services where users can participate online in dialogues and exchanges with real experts and with one another. Founded in July 2000, RealPsychology.com is privately held and headquartered in Palo Alto, CA. For more information, visit the company's Web site at www.realpsychology.com.