Predict It Inc. Announces $1 Million Two-Year Sponsorship and Licensing Agreement with Sportsbook.com

Business Wire, August 7, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 7, 2000

Predict It to Receive a Minimum of $1 Million Over Two Years from

Sportsbook.com to Provide Sportsbook.com with a Highly-Integrated

Presence on the PredictIt.com Web Site

Predict It Inc. (OTC BB: PRIT), a leading provider of prediction applications targeting the online sports and financial markets, today announced a two-year sponsorship and licensing agreement with Sportsbook.com, one of the leading online bookmakers. Under the agreement, PredictIt.com, Predict It's popular online sports prediction exchange, will include banner advertising for and links to Sportsbook.com throughout the PredictIt.com site. Predict It will also license to Sportsbook.com a co-branded version of the Predict It application. The non-exclusive sponsorship is a two-year commitment under which Predict It will receive a minimum of $1 million, which may be increased based on the success of the sponsorship.

"This is the largest sponsorship deal in Predict It history. We are very excited to be working with Sportsbook.com, and look forward to the opportunity to help them significantly grow their business," stated Andrew Merkatz, President of Predict It. "By becoming a sponsor of PredictIt.com, we expect that Sportsbook.com will benefit from our extremely targeted and loyal user base of sports enthusiasts. This milestone sponsorship agreement evidences our ability to leverage our popular and innovative prediction applications, and demonstrates our appeal to other online businesses wishing to increase their own user traffic."

Patrick Carter, Director of Marketing for Sportsbook.com, said, "We are extremely happy to be working with Predict It. The customer base of Predict It is a perfect match for our business and we look forward to making this deal successful beyond everyone's expectations. We have worked with Predict It in the past and their traffic has always grown tremendously. Our million dollar investment in Predict It is only the first installment of what we believe will be a long and solid relationship."

About Sportsbook.com

Sportsbook.com is one of the world's largest online bookmakers, offering the largest selection of casino games and sporting wagers on the Internet. Sportsbook.com is a fully licensed sportsbook under the laws of Antigua and Barbuda, and has been operating since 1996. Sportsbook.com processes over US$100 million worth of wagers each month from customers around the world.

About Predict It Inc.

Predict It Inc. is a leading provider of consumer to consumer prediction applications targeting the online sports and financial markets. The Company's flagship product, Predict It, is based on an innovative, patent-pending prediction exchange system which objectively documents and rewards users based on their ability to predict future events. The Predict It application is currently focused primarily on the sports information marketplace but the underlying technologies are easily applied to other categories including Finance, Politics, and Entertainment. The Company's second product is the VirtualStockExchange, a rewards based stock market simulation where players compete against one another in customizable private and public competitions for cash and other valuable prizes. Consumers may access Predict It directly via its web sites at www.predictit.com and www.virtualstockexchange.com or through its network of over 60 sports, finance, news, portal, and community affiliate sites. Predict It is based in New York's Silicon Alley.

The statements contained in this release that are not historical facts may be deemed to constitute forward-looking statements. Actual results may differ materially from those projected in such statements due to a number of risks and uncertainties, including, without limitation, demand and competition for the Company's products and other risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission.