Nearly 6,000 Companies Join Party at Birthday Express.com; Businesses Reap Benefits of Online Party Supply Store's Affiliate Program

Business Wire, August 8, 2000

Business Editors, High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Aug. 8, 2000

Birthday Express.com, a leading online destination for party supplies and services, has registered nearly 6,000 companies for its affiliate program, including Birthday Party Ideas, Simply the Best on the Net, Kids Party Connection, Amazingmoms, and Bizrate.com.

Each affiliate site provides one or more links to the Birthday Express.com Web site. When a user clicks to Birthday Express.com from one of the affiliate sites and makes a purchase, the affiliate receives a sales referral commission of up to 18 percent.

"We are expanding our presence to all corners of the Web, exposing more and more parents to Birthday Express.com -- the online resource for party supplies, free party planning tips and menu ideas and more," said Jill Beermann, Birthday Express.com's affiliate program manager.

Scott Wachs, director of marketing for Kids Party Connection, saw the affiliate program as an ideal fit for his company. "Our partnership with Birthday Express.com is consistent with the interests and needs of the visitors to the Kids Party Connection site, providing a quick and convenient way to plan and order supplies for any type of party," he said. "We look forward to a long-lasting, profitable partnership."

Once individuals link to Birthday Express.com via an affiliate site they can easily find all of the party supplies they might need for a special occasion. Affiliates enjoy increased sales commission rates based on referrals, the option of new banners, buttons and text links to keep their site fresh, and within the next few weeks they will also receive Birthday Express.com product images as links to the site. For additional information regarding the affiliate program, please visit www.BirthdayExpress.com and click on the "Become an Affiliate" button.

About Birthday Express.com

Birthday Express.com, a leading online destination for party supplies and services, allows people to celebrate special events easily and affordably by offering fun, creative, professional party packages along with costumes, pinatas and craft activities in more than 130 themes. Founded in 1994 in Kirkland, Wash., the Company provides a one-stop shopping solution that reduces the amount of stress, time and effort involved in planning an event or celebration. For more information, visit www.BirthdayExpress.com or www.CelebrateExpress.com.