Frontline Communications Taps B-12/Aspen Marketing for Advertising and Marketing

Business Wire, August 8, 2000

Business Editors and Technology Writers

PEARL RIVER, N.Y.--(BUSINESS WIRE)--August 8, 2000

Frontline Communications Corp. (AMEX:FNT)(Nasdaq:FCCNW), www.frontline.net, announced today that they have chosen B-12/Aspen Marketing, www.b-12.com, as Agency of Record for advertising and marketing.

B-12, which has already developed elements for Frontline's successful 2nd quarter DSL campaign, will also plan and execute integrated marketing programs for Frontline's full suite of Internet products & services. Programming will include multi-tiered direct mail campaigns, brand positioning, long term strategic planning and creative design.

B-12, an interactive marketing agency based in NYC, was acquired this January by Aspen Marketing Group, America's largest privately held marketing and promotions firm. B-12 provides on-line and off-line services to clients including Skyauction.com, Barnes & Noble.com, Pam cooking & Seasoning Spray, Gulden's Mustard, Skyy Vodka, The Smithsonian and The American Legacy Foundation, among others.

"Working with an agency the caliber of B-12 represents a significant step forward in the evolution of our growing company," said Richard Byrne, Frontline's Director of Marketing. "With our rapid expansion and aggressive acquisition strategy, we need a resource with the marketing experience and creative depth of B-12. After completion of the successful DSL campaign in July, we are confident that B-12 is the perfect complement to our in-house marketing efforts, designed to achieve steady sales growth for our Internet access, Web development, and hosting product lines," concluded Byrne.

About Frontline

Founded in 1995, Frontline Communications Corporation provides Effortless Ecommerce and Internet Access to small businesses nationwide. Frontline offers high-quality Internet services (Access, Development and Presence) through its three Ecommerce brands: Frontline.net, www.frontline.net, WOWFactor.com, and iShopNetworks.com, each serving important geographic, demographic and vertical small business market segments. Frontline's focus on specific small businesses and their unique needs helps those customers utilize the Internet more easily to achieve an advantage over their competitors. A member of IBM's Web Integrator Initiative, Frontline provides its clients with full Web design, development and Ecommerce solutions. Frontline is headquartered in Pearl River, New York, and is traded on the American Stock Exchange.

The statements which are not historical facts contained in this press release are forward looking statements that involve risks and uncertainties, including but not limited to, changes in the market for Internet services, regulatory and technological changes, economic factors, increased competition, and the nature of supplier of customer arrangements which become available to the Company in the future. The Company's actual results may differ materially from the results discussed in any forward-looking statement.