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The Knot Gives Away Jennifer Aniston's White-Hot Wedding Gown Look

Business Wire, August 9, 2000

Business & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Aug. 9, 2000

This year's hottest celebrity wedding moment? Jennifer Aniston floating down the aisle in a stunning couture dress to tie the knot with her leading man, Brad Pitt. Now, The Knot (www.theknot.com; AOL keyword: weddings) - the No.1 wedding website and gift registry - is giving one lucky bride-to-be the knockout wedding-gown look the "Friends" star wore when she said "I do". Users can enter The Knot Star Style Gown Giveaway to win a stunning replica of Aniston's $52,000 Lawrence Steele gown created by A.B.S by Allen Schwartz.

"Every bride wants to look like a star when she walks down the aisle," says Carley Roney, Co-Founder and Editor-in-Chief of The Knot. "Unfortunately, most brides can't afford a $52,000 price tag. We want to offer our users the opportunity to achieve Jennifer Aniston's gorgeous wedding-day look at a realistic price."

The gorgeous look-alike gown designed by A.B.S is valued at $350 and will be available in stores later this fall. The designer's recently launched bridal collection, featuring affordable, stylish gowns in sizes 2-14, will debut in stores in December 2000.

For a chance to win the gown, participants can log on to The Knot at www.theknot.com or the America Online "Weddings" area (AOL kw: weddings) and take a quick, star-style wedding gown poll. The contest began August 8, 2000 at 5pm EST and runs through midnight EST on Monday, August 14, 2000 after which the winning bride-to-be will be selected in a random drawing.

Brides can enter online at www.theknot.com/starstyle or they can mail their entry via postcard to: 462 Broadway, 6th Floor, New York, NY 10013, Attn: "Star Style Sweepstakes." Online entries must be received by midnight, 8/14/00; mail entries must be postmarked by 8/12/00 and received by 8/14/00.

For a copy of the complete official rules send a self-addressed, stamped envelope to: The Knot "Star Style Sweepstakes", "Official Rules", 462 Broadway, 6th Floor, New York, NY 10013 or go to www.theknot.com/starstyle.

About The Knot

The Knot (NASDAQ: KNOT) is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands, located at www.theknot.com and at AOL keyword: weddings. Combining comprehensive content and an active online community with wedding-related commerce, The Knot's online sites provide extensive resources to help couples plan their wedding and future lives together as a couple.

The Knot also provides certain offline services to the wedding market such as a series of books with Random House's Broadway Books, a semiannual gown magazine called Wedding Gowns, and Weddingpages, regional wedding magazines in over 50 U.S. markets. The Knot is based in New York and has several other offices across the country, as well as international joint ventures in Europe and Latin America.

This release contains forward-looking statements which involve risks and uncertainties. Our actual results may differ materially from the forward-looking statements made here. Factors which may affect actual results are contained in the Company's filings with the SEC. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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