Raydium Selects SPSS Analytical Solutions To Understand Web User Behavior; Applies Advanced Data Mining to Web Behavior While Protecting Privacy

Business Wire, Dec 1, 2000

Business Editors

CHICAGO--(BUSINESS WIRE)--Dec. 1, 2000

Chicago-based Raydium Inc., an organization that gathers Web user behavior information, has selected SPSS Inc. (Nasdaq: SPSS) analytical solutions to analyze Web behavior data. Raydium's analysis protects end-user privacy while enabling Raydium customers to improve site design and deliver personalized content over the Web in order to increase sales revenue and profitability.

Explains Jordan Ho, Raydium vice president of operations, "We expect to provide new insights into the relationships that are formed and maintained between consumers and companies conducting business over the Web. By leveraging SPSS software and expertise in the analysis and validation of our data, we will effectively provide our customers with meaningful information they can act on."

Raydium will use various SPSS software including: SPSS Base for analytical reporting and statistical analysis, Clementine server for data mining and predictive analysis and Capri, a sequence association algorithm developed by MINEit Software for use with Clementine to mine Web consumer clickstream data. The solution is expected to be fully implemented by the end of the year.

"Raydium is taking an innovative approach to reconciling customer privacy issues with Web companies' desire to understand customers and personalize their Web experience," said Anne Stern, SPSS senior manager, industry marketing. "SPSS analytics can deliver deep, detailed analyses but, very often, companies are restricted from collecting the data needed for this analysis. Because Raydium acts as an intermediary between the consumers providing data and the companies using the analysis, Raydium can both protect the privacy of the consumer and deliver much more detailed analysis to clients," she added. "With their privacy technology and our analytics, Raydium has found a superior way to deliver personalization."

Ho says Raydium chose to partner with SPSS because of the company's deep knowledge and expertise in data mining. "We had a strong sense from the very beginning that SPSS truly understood the importance of what we were doing. Because of their vast experience working with other companies in Web mining, SPSS could readily appreciate the advancements we were making with the application of our new browser-based technology."

About SPSS Inc.

SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 77 on Forbes 2000 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's 100 Best Companies for Working Mothers for 2000. For more information, visit www.spss.com.

About Raydium, Inc.

Raydium, Inc., based in Chicago, develops innovative applications for tracking and analyzing e-commerce patterns. At the core of Raydium's innovative technology concept is its patent-pending CommentBox(TM) Consumer Assistance Tool, which enables consumers to provide real-time feedback about the their experience visiting and interacting with different e-commerce sites. Unlike traditional server-based technologies, Raydium's advanced technology is designed to capture Web consumer demographics, cross-site information and browser interactions - all without the use of cookies or invasion of an individual consumer's privacy.

SPSS information is available on the World Wide Web through

the SPSS Press Center at: http://www.spss.com/press/