Be Free's Cost Effective & Accountable Marketing Solutions Continue to Attract Savvy Online Marketers

Business Wire, Dec 12, 2000

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--December 12, 2000

Discovery.com, IAM.COM, Intuit's Quickenstore, NEBS,

Sesamestreet.com & WebRx

Join Be Free's Growing Customer-base

Be Free, Inc. (Nasdaq: BFRE), the leading provider of a marketinG platform that allows online businesses to acquire, convert and retain customers easily and cost-effectively, today announced that more than fifteen new customers launched performance-based online marketing programs using its BFASTsm service in November. Discovery.com, IAM.COM, Intuit's Quickenstore, NEBS, Sesamestreet.com and WebRx join a variety of category-leading businesses in choosing Be Free to manage and track their affiliate channels and strategic partnerships.

"If an online business is going to be successful in today's highly competitive and results-driven market, it needs to lower customer acquisition costs, cost-effectively extend its brand reach and increase revenue," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "Be Free's BFAST performance-based marketing service is the natural choice for a business looking for accountable and effective online marketing. More and more companies are seeing the value proposition of our low-risk, high-return marketing programs."

Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners. These partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets.

"Be Free's performance-based marketing solution provides the scalability, technology and knowledge we need to help grow and manage the QuickenStore Affiliate Program on a day to day basis," said Lisa Brandt, affiliate program manager of Intuit's QuickenStore. "The QuickenStore Affiliate Program allows us to cost-effectively reach our goals of extending the Quicken(R) brand across the Web, driving traffic to our QuickenStore site and incrementally increasing sales of our Quicken and TurboTax(R) products."

The Newest Be Free-Powered Performance-based Marketing Programs:

Affiliates interested in joining any of the affiliate programs listed below should visit http://fastapp.befree.com.

Calendars.com: Calendars.com, a division of Calendar Club and Barnes & Noble, offers The Best Selection of Calendars in the Known Universe(TM). From wall and desk calendars to mini-calendars and date books - you can find it at Calendars.com. Affiliates partnering with Calendars.com will earn 10% on all sales to Calendars.com generated through the program.

Discovery.com: Discovery.com is a an entertaining and informative real-world Internet destination that consolidates the resources of Discovery's flagship networks (Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Health Channel) into one destination dedicated to empowering audiences to discover something new every day. The Discovery Store offers a wide variety of games, gadgets, accessories, books and videos for the inquisitive mind. Affiliates in the Discovery Affiliate program will earn a commission on every sale made at the Discovery Store through their sites -- from a $20 video to a $3000 telescope.

eClassical: eClassical.com is the world's largest MP3 classical music shop. eClassical.com is a completely virtual record label and a secure online store open 7 days a week, 365 days a year. EClassical.com adds value to affiliate sites while also helping affiliate partners make money. The site offers visitors an expanding catalogue of classical titles that are simple and convenient to sample, purchase and download. Affiliates earn $1.00 for every new customer referred to eClassical who registers and purchases music, and a generous commission on total net sales purchased through the program.

IAM.COM: IAM. COM is the world's first web site dedicated to bringing actors, models, musicians, and dancers together with the entertainment industry in a virtual community devoted to professional resources, castings and the opportunity for legitimate industry discovery. At IAM.COM, artists create sophisticated online multimedia portfolios, custom-developed to showcase their talent to industry professionals who are able to "cyber cast," using the IAM.COM Talent Finder(TM). IAM.COM is a subscription-based service for portfolio members that does not represent talent or take commissions or any other fees related to its members' employment. The search capability is offered at no charge to qualified industry professionals. Affiliate partners earn $1.00 for each new IAM.COM registered member referred through the program.

Intuit's QuickenStore: Intuit Inc. is the leader in e-finance, including financial software and Web-based financial services for consumers and small businesses. Affiliates in the QuickenStore Affiliate Program are able to sell Quicken(R), the leading personal finance software, and TurboTax(R), the best-selling personal tax preparation software, on their web sites. These products enable individuals and small businesses to better manage their financial lives. Affiliates are paid a commission for each qualifying sale generated through the program.