ABC Takes Top Two Spots in MeasureCast Internet Radio Top 10 List for Week of Dec. 4; California Has Greatest Number of Internet Radio Listeners

Business Wire, Dec 12, 2000

Entertainment Editors

PORTLAND, Ore.--(ENTERTAINMENT WIRE)--Dec. 12, 2000

ABC Radio took the top two spots, and seven of the top ten positions in the second weekly MeasureCast Internet Radio Top10 ranking.

MeasureCast, Inc. (www.measurecast.com) is the first company to provide streaming media customers with next-day audience size and demographic reports. The weekly ranking is based on Total Time Spent Listening (TTSL) - the total number of hours listeners access an on-line station's streamed content.

The number one station for the week of December 4, 2000, was WABC-AM, a New York talk radio station that is streamed through RealNetwork's (Nasdaq: RNWK) Real Broadcast Network.

                   The MeasureCast Weekly Top 10(TM)
        Week of December 4 (Monday, Dec. 4 to Sunday, Dec. 10)

----------------------------------------------------------------------
                                                   Total TSL1   Cume
Rank Station   Format    Network     URL           (in hours) Persons2
----------------------------------------------------------------------
1    WABC-AM Talk Radio ABC Radio3 www.wabcradio.com  80,466    18,096
   (New York)
----------------------------------------------------------------------
2    KSFO-AM Talk Radio ABC Radio  www.ksfo.com       46,736     9,875
(San Francisco)
----------------------------------------------------------------------
3 The Beat LA Urban R&B Radio One www.thebeatla.com   46,169     4,768
 (Los Angeles)
----------------------------------------------------------------------
4    WBAP-AM  News/Talk ABC Radio  www.wbap.com       45,259     7,592
 (Dallas/Ft.
  Worth)
----------------------------------------------------------------------
5     WLS-AM  News/Talk ABC Radio  www.wlsam.com      35,014     9,628
   (Chicago)
----------------------------------------------------------------------
6    KABC-AM Talk Radio ABC Radio  www.kabc.com       32,052     7,517
 (Los Angeles)
----------------------------------------------------------------------
7  Radio    Classic Rock Broadcast www.radiomargaritaville.com
Margaritaville           America                      30,816     5,891
(Internet-only)
----------------------------------------------------------------------
8    KGO-AM   News/Talk ABC Radio  www.kgoam810.com   29,560     6,802
 (San Francisco)
----------------------------------------------------------------------
9 3WK Original Alternative  3WK    www.3wk.com        26,837     7,694
  Underground     Rock
 (Internet-only)
----------------------------------------------------------------------
10  WPLJ-FM   CHR/Top 40 ABC Radio www.wplj.com       25,249     3,123
  (New York)
----------------------------------------------------------------------

Notes:

All reported stations stream either through RBN or their own in-house servers.

1 Total TSL (Total Time Spent Listening) is the total number of

hours streamed by the broadcaster in the reported time period,

and is the sum of the length of all listening events in that

time period.

2 Cume Persons is an estimate of the total number of unique

listeners who had one or more listening sessions lasting five

minutes or longer during the reported time period. This

estimate is derived using an algorithm that takes into account

unique media player GUIDs, unique IP addresses, and other

variables during the reported time period.

3 Only live-feed stations are currently being reported for ABC

Radio Networks.

MeasureCast Weekly Internet Radio Top 10 List

The top five Internet radio formats for the week were: talk radio, with nearly a 26 percent share of Internet radio listeners, followed by news/talk (14 percent); contemporary hit radio/top 40 (11 percent); classic rock (9 percent); and adult contemporary (6 percent).

This week's MeasureCast reporting for 886 stations shows that:

-- California had more Internet radio listeners than any other state, followed
by Florida, Texas, New York and Washington.

-- 68 percent of all streaming audio listening took place between 9 a.m. and 5
p.m. EST.

-- Noon EST was the peak listening hour for Internet radio.

-- 24 percent of Internet radio listeners were aged 25-34, followed by 35-44
year olds (23 percent), and 18-24 year olds (20 percent).

-- More men (71 percent) listened to Internet radio than did women (29 percent)

About MeasureCast, Inc.

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service(TM). MeasureCast employs Active Event Monitoring(TM), a unique server-side technology, to record the exact number of streams requested from an Internet broadcaster's streaming server. Accurate, secure reports are available to customers within 24 hours of a webcast. MeasureCast provides its service to companies representing more than 2,000 on-line stations.

For additional information and a demonstration, visit www.measurecast.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.