ITXC Corp and DoubleClick Energize Banner Ads with Web Telephony; Companies Voice-enable Banner Advertisements Using ITXC Push to Talk Service

Business Wire, Dec 12, 2000

Business Editors/Hi-Tech Writers

BEAVERTON, Ore.--(BUSINESS WIRE)--Dec. 12, 2000

ITXC Corp (NASDAQ:ITXC), the leading provider of worldwide Internet voice services, announced today that DoubleClick Inc. (NASDAQ:DCLK), the leading global Internet advertising solutions company, is now offering ITXC Push to Talk(SM) Service as an enhancement to DoubleClick's DART for Advertisers solution.

Doubleclick's DART for Advertisers is a comprehensive Web-based advertising solution developed specifically for agencies and advertisers. DoubleClick is the first Internet ad delivery company to offer online marketers voice-enabled banner ads with Push to Talk.

With ITXC Push to Talk Service, DoubleClick differentiates itself from competitors by giving DART for Advertisers' customers the ability to voice-enable their banner ads. Push to Talk buttons in banner ads enable consumers to communicate with advertisers directly without leaving the Web site they are viewing.

One push of a button initiates a traditional phone call or establishes a PC-to-phone connection via ITXC.net(TM) -- the largest global network for voice on the Internet. ITXC.net assures carrier-grade quality with its patent-pending BestValue Routing(TM) technology which routes voice calls around Internet congestion.

DoubleClick's DART for Advertisers solution offers effective advertising campaign planning, management and optimization, enabling clients to control and streamline campaigns and act quickly on knowledge gained. With a distributed system architecture and ad servers located throughout the world, DART offers the scalability, reliability, and power required to support global campaigns and benefits from the unmatched global reach of ITXC.net.

Other direct response-advertising professionals agree that powering online ads with Push to Talk benefits companies and online consumers.

According to Sean Black, Vice President of Interactive Media at Grey E Media, "Launching a phone call directly from a banner ad to a reservation desk, sales agent, or any other destination, provides a much greater experience for an end user than going to a splash page or a Web site, thus closing the sale. Banner ads, enhanced with ITXC Push to Talk Service, have the potential to dramatically increase a company's online advertising response rates."

"With Push to Talk, DART for Advertiser clients will have an easy-to-implement and affordable way to add interactivity to their web advertising, making their campaigns even more compelling," said Ebrahim Keshavarz, Vice President of Product Development, DoubleClick TechSolutions.

"Connecting phone calls to banner ads is the perfect combination," said Luis Machuca, ITXC Executive Vice President and General Manager of E-commerce. "With DoubleClick, millions of consumers will now have the opportunity to personally connect with advertisers and businesses will have a new method of measuring the effectiveness of their online advertising."

ITXC Push to Talk Service is a flexible, network-based, voice-enabling service that can be applied to all aspects of a company's online initiatives, including Web sites, e-mail marketing, and online advertising.

Push to Talk buttons add a valuable "human touch" to the Internet experience and improve how companies communicate with consumers by establishing an immediate voice connection with a call center or any other customer contact point.

The pay-per-call service offers online businesses a competitive boost while helping them meet changing demands in the marketplace, such as consumers' growing expectations for high-quality service at the point-of-purchase.

About ITXC:

ITXC Corp (NASDAQ:ITXC) established and operates ITXC.net(TM), the largest global network for voice on the Internet with points of presence in more than 74 countries. The company is the leading provider of worldwide Internet voice services with more minutes of use than any competitor.

ITXC's patent-pending BestValue Routing(TM) provides voice quality over the Internet so good that tier one carriers use ITXC for worldwide phone-to-phone traffic without any need to tell their customers that calls are actually going over the Internet.

Customers include major traditional carriers and RBOCs who achieve lower costs for phone-to-phone calls while maintaining carrier quality, Web merchants who increase sales with Push to Talk buttons on Web sites and e-mail, Internet-based Web-to-phone providers and voice portals, as well as carriers and ISPs, providing Web-based call management including Internet call waiting.

ITXC recently received the World Communication Award for 2000 as the Best Wholesale Carrier (a category which includes major traditional carriers as well) and was named the second fastest growing technology company in North America over the last three years by Deloitte & Touche. Over a billion minutes of traffic have gone over ITXC.net.

For more information, see www.itxc.com.

About DoubleClick Inc.:

DoubleClick Inc. (www.doubleclick.net) is the leading global provider of ad delivery technology with the largest Network of top Web sites worldwide. The company provides nearly 5,000 Web advertisers and over 3,200 publishers with ad sales, technology, data, email, wireless and promotions solutions to meet online marketing needs.