Acknowledging Dual Roles, MobileToys.com Changes Name to MobileToys dot; Unique Car Audio & Accessory Website Recognizes Dual Nature

Business Wire, Dec 12, 2000

Business/Technology Editors

BEVERLY, Mass.--(BUSINESS WIRE)--Dec. 12, 2000

The unique mobile electronics e-business, MobileToys.com that offers consumers mobile electronics product information and nationwide dealer/installer referrals, changed its name to MobileToys dot today in an effort to distinguish itself from the smorgasbord of e-tailer web sites.

"Changing our name allows MobileToys dot to describe our company in a broader sense," said Thomas R. Liebermann, Chairman and Chief Executive Officer of MobileToys. "The MobileToys dot designation allows for future company expansion to other dot entities," Mr. Liebermann continued.

The name change was prompted to recognize MobileToys' dual roles, a consumer dot-com and a B2B net business. MobileToys.com is the only website that combines the selection of model-specific mobile electronics products and the installation in the vehicle with one online purchase. Installations are performed by top-rated Mobile Electronics Certified Professionals (MECP). With access to a dealer network of more than 2,000 participating retailer/installers nationwide, customers can typically get the installation done in or near their local communities.

The website delivers information on over 3,000 products including audio systems, mobile video, navigation systems, alarms, and remote starters, and over 4,500 vehicles, offering consumer shopping based on price, brand, and what fits their car.

MobileToys.net delivers e-business solutions to mobile-electronics consumers, dot-coms such as etown, and manufacturers such as Clarion, Sony, Audiovox, Best Buy, and Sears, as well as to independent dealers nationwide. The dot-net business-to-business (B2B) function licenses content to other dot-com retailers and supplies retail management (TSS Plus) and auto fit-guide (MAID Plus) software programs to independent mobile electronics retailers.

About MobileToys dot(R):

MobileToys was formed in 1999, with a foundation built on successful software products serving the mobile-electronics industry since 1989. MobileToys has offices in Beverly, MA (near Boston); Richmond, VA; Los Angeles, CA.; and Saco, ME. MobileToys dot can be reached toll-free at (1-800-444-1644) or on the Web at www.MobileToys.com and www.MobileToys.com. MobileToys dot (Copyright 2000. All rights reserved.)