TeamToolz Extends Brand Management Service with Adoption of Artesia Technologies TEAMS Digital Asset Management Solution

Business Wire, Dec 14, 2000

Business Editors/Hi-Tech Writers

Streaming Media West 2000

Booth No. 1008

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 14, 2000

Leading Application Services Provider for the Marketing and

Advertising Industry Recognizes TEAMS' Industry-Leading Support for

Rich Media as a Key Component for its Online Offering

Artesia Technologies, the leader in enterprise digital asset management, announced today that TeamToolz, a provider of Web-based collaboration environments for marketing professionals, has adopted the company's TEAMS solution.

TeamToolz is integrating the award-winning digital asset management solution with its hosted service offering online management and distribution of marketing and advertising collateral for such clients as 3Com and 21st Century Insurance.

TEAMS will be used to support TeamToolz's focus on increasing customer market responsiveness through the addition of a robust, searchable and web-based repository for the storage and management of all types of rich media, in which brand assets are readily accessible for use across a variety of marketing channels.

"Speed-to-market is one of the driving forces of the new economy with TeamToolz serving as the platform for companies that need to create and implement marketing campaigns within today's compressed business timeframes," said Agnieszka Winkler, CEO of TeamToolz.

"As a hosted service, TeamToolz can offer its customers cutting-edge technology for meeting this challenge without the overhead such an undertaking would normally require. Artesia's TEAMS solution is the leading application for creating and managing campaigns across all channels and represents a significant enhancement of our existing service."

TeamToolz is a Web-based collaborative environment that helps marketing departments and advertising agencies manage the projects, the creative content, the business information, and the people associated with developing and launching their brand campaigns.

By integrating TEAMS with its existing platform, TeamToolz can offer customers the benefits of a robust and searchable digital asset management repository.

Inherent in TEAMS' capability to manage digital assets for distribution across a wide variety of consumer touch points is the ability to manage the specific rights and permissions governing content ownership as XML-based metadata embedded directly into the content.

As a result, TEAMS acts as a key component of digital brand management strategies due to its ability to provide an enterprise-class solution for the secure delivery of marketing content across all channels.

"As organizations look to integrate their traditional and eBusiness operations, they are confronted with the challenge of delivering interactive, branded experiences across a number of touch points," said Scott Bowen, president and COO of Artesia Technologies.

"As part of this process, organizations need to develop a creative supply chain, in which users can work jointly to create and deploy content in Internet time. Our partnership with TeamToolz will enable organizations to deliver richer branded experiences via both traditional and new media channels faster, cheaper and more effectively."

Artesia Technologies will be exhibiting (Booth No. 1008) at this week's Streaming Media West Conference in San Jose, Ca.

About Artesia Technologies

Artesia Technologies is the market leader in enterprise Digital Asset Management (DAM). our core product, TEAMS, enables organizations to capture, manage, and dynamically re-express valuable rich-media assets - video, audio, images, graphics, and text - and leverage them to exploit new business opportunities requiring targeted delivery of rich media.

In addition, our open API and support for industry standards such as Java, CORBA, and XML enable the creation of enterprise-scale solutions.

Our blue ribbon customers include thought leaders as impressive and diverse as Time Warner Trade Publishing, General Motors, Random House, Herman Miller, The FeedRoom.com and many more.

TEAMS, the company's flagship solution, was recently recognized by the editors of the Seybold Report on Internet Publishing as one of their "Hot Picks" and it was also a recipient of the prestigious Crossroads 2000 A-List Award within the Excellence in Execution category. In addition, Artesia Technologies was named by ComputerWorld magazine as one of its "Top 100 Emerging Companies to Watch in 2000."

For additional information on Artesia Technologies, please visit our website at www.artesia.com.

About TeamToolz

TeamToolz is an Internet service that offers marketing departments and their advertising agencies and vendors an array of hosted applications that simplify and streamline the creation, management, archiving and distribution of marketing content, resulting in more integrated and efficient worldwide brand management.

TeamToolz enables users to create projects, assign tasks, track the progress and approval of deliverables, manage brand assets, organize critical information, create an audit trail and conduct virtual meetings or conferences via the web. TeamToolz is headquartered in San Francisco, Ca.