Blagman Media Chairman Issues Year-End Shareholder Letter

Business Wire, Dec 19, 2000

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Dec. 19, 2000

Robert Blagman, Chairman and Chief Executive Officer of Blagman Media International, Inc. (OTC:BMII.OB), has issued the following letter to shareholders concerning the Mercury Media (www.Mercurymedia.com) acquisition.

A Letter to Blagman Media International/BMII Shareholders

Dear Shareholder:

Before discussing with you significant opportunities which have presented themselves to your Company, I want to thank you for your support during what has been an eventful, if turbulent year. Through it all, I believe that we have begun to build a foundation that will reward the confidence placed in us.

During the last two to three years we conducted extensive, thoughtful searches for companies whose products, services, skills, and, most important, management teams, would complement our own. While many opportunities presented themselves, few offered us the potential of significantly enhancing shareholder value. However, one company stood head and shoulders above the rest and is an excellent fit for BMII -- Mercury Media.

On Dec. 11, 2000 we announced that Blagman Media intends to acquire one hundred percent of the stock of privately owned, Santa Monica based Mercury Media (www.Mercurymedia.com). Here are a few of the benefits inherent in this combination:

-- Currently, Mercury Media reports annual billings in excess of $100 million.
We are extremely optimistic concerning    the short and long-term positive
effects of this business combination. Mercury Media counts among its dozens of
clients several Fortune 500 companies. This is indicative of the respect that
this company commands. Mercury Media's clients include: Guthy Renker, Good
Times Video, Home Shopping Direct, Gateway Corporation, Reliant Interactive
Media and One World Live. Mercury is responsible for the    media buying and
planning for many of the most successful    half hour transactional shows on
television: Tony Robbins, Charlton Heston's Bible, Richard Simmons Diet
Programs,    Hooked On Phonics, Body By Jake, and Selleca Solution.

-- Mercury is the premier buyer of "long form" media in the Direct Response
Television industry. Long form refers to infomercials, which are about 30
minutes in length. As the Direct Response Television industry matures and
consolidates, it is essential that we ally ourselves with    the strongest
players in the business. Only in this way can we position ourselves for the
long haul in an    extraordinarily competitive environment.

-- Combining BMII and Mercury will allow us to offer Fortune 1000 advertisers
with a turn key solution to direct marketing and the fusion of multi media
needed for today's fragmented direct response market place.

-- Mercury Media has, for each of its ten years in business, recorded growth in
both revenues and profits. This strong record of growth bodes well for the
future.

-- During this ten-year period, Mercury has retained the same management team
-- Co-Chief Executive Officers Dan Danielson and John Cabrinha. This continuity
of leadership   has resulted in an extremely strong infrastructure at Mercury.
Both of these men will continue to manage Mercury Media business.

It is worth noting that Transactional Marketing Partners are brokering the fusion of BMII and Mercury Media. This Santa Monica, Calif. based company counts among its recent successes the $42 million acquisition of Direct Sales International by The Symposium Group (SSM:AMEX).

We plan to complete final funding and closing of this acquisition by second quarter, 2001. The Industry will see a new company with a vigor, strength, and performance that reflects the combination of two strong management teams whose products can be efficiently marketed together.

Finally, we are confident that this new entity will enjoy at least the same success that Mercury has experienced over the last ten years. With this in mind, we look forward to drawing on the significant resources of Mercury Media even as we at Blagman Media contribute to Mercury's diversification and growth.

I thank you for your support. Perhaps now you will understand why our focus was not in daily fluctuations but growth and stabilization. I welcome your joining me in looking forward to a new year full of potential for your Company, Blagman Media International, Inc.

Cordially,

Robert Blagman

Chairman and CEO

Dec. 18, 2000

Blagman Media International, Inc. is located at 1901 Avenue of the Stars, Suite 1710, Los Angeles, Calif. 90067. Information regarding the above announcement is available through the BMII info line: 310/991-2252.

The foregoing press release contains forward-looking statements. For this purpose any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate," "continue," or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending on a variety of factors.