MeasureCast Releases Internet Radio Top 10 List for Week of Dec.11 — ABC Radio Takes Top Three Spots; Bulk, 90 Percent, of Listening Continues To Be During Work Hours, 7AM-8PM EST

Business Wire, Dec 19, 2000

Entertainment Editors

PORTLAND, Ore.--(ENTERTAINMENT WIRE)--Dec. 19, 2000

ABC Radio took the top three spots, and eight of the top ten positions in the weekly MeasureCast Internet Radio Top 10 ranking for the week of December 11.

MeasureCast, Inc. (www.measurecast.com) is the first company to provide streaming media customers with next-day audience size and demographic reports. The weekly ranking is based on Total Time Spent Listening (TTSL) -- the total number of hours listeners access an on-line station's streamed content.

The number one station for the third week in a row was WABC-AM, a New York talk radio station that is streamed through RealNetwork's (Nasdaq:RNWK) Real Broadcast Network. The Beat LA and Radio Margaritaville were the only two non-ABC stations to crack the top 10 this week

                  The MeasureCast Weekly Top 10(TM)
    Week of December 11 (Monday, December 11 - Sunday, December 17)


Rank   Station          Format    Network       URL
----   -------          ------    -------       ---
 1     WABC-AM        Talk Radio    ABC     www.wabcradio.com
       (New York)                 Radio(3)

 2     KSFO-AM        Talk Radio    ABC     www.ksfo.com
       (San                        Radio
       Francisco)

 3     WBAP-AM        News/Talk  ABC Radio  www.wbap.com
       (Dallas/Ft.
       Worth)

 4     The Beat LA    Urban R&B  CyberAxis  www.thebeatla.com
       (Los Angeles)

 5     KGO-AM         News/Talk  ABC Radio  www.kgoam810.com
       (San
       Francisco)

 6     WLS-AM         News/Talk  ABC Radio  www.wlsam.com
       (Chicago)

 7     KABC-AM        Talk Radio ABC Radio  www.kabc.com
       (Los Angeles)

 8     Radio          Classic   Broadcast   www.radiomargaritaville.com
     Margaritaville    Rock      America
     (Internet-only)

 9     WPLJ-FM        CHR/Top 40 ABC Radio  www.wplj.com
       (New York)

 10    KLOS-FM        Classic    ABC Radio  www.955klos.com
       (Los Angeles)  Rock



                          Total TSL(1)
Rank   Station            (in  hours)      Cume Persons(2)

----   -------            -----------      ---------------

 1     WABC-AM              112,546            21,801
       (New York)

 2     KSFO-AM               51,644             8,997
       (San
       Francisco)

 3     WBAP-AM               50,845             7,937
       (Dallas/Ft.
       Worth)

 4     The Beat LA           41,533             4,136
       (Los Angeles)

 5     KGO-AM                38,865             7,198
       (San
       Francisco)

 6     WLS-AM                37,479             8,773
       (Chicago)

 7     KABC-AM               34,111             6,590
       (Los Angeles)

 8     Radio                 30,300             5,460
     Margaritaville
     (Internet-only)

 9     WPLJ-FM               27,670             2,982
       (New York)

 10    KLOS-FM               27,432             4,555
       (Los Angeles)

Notes:

All reported stations stream either through RBN or their own in-house
servers.

(1) Total TSL (Total Time Spent Listening) is the total number of
    hours streamed by the broadcaster in the reported time period, and
    is the sum of the length of all listening events in that time
    period.

(2) Cume Persons is an estimate of the total number of unique
    listeners who had one or more listening sessions lasting five
    minutes or longer during the reported time period. This estimate
    is derived using an algorithm that takes into account unique media
    player GUIDs, unique IP addresses, and other variables during the
    reported time period.

(3) Only live-feed stations are currently being reported for ABC Radio
    Networks.

Tuesday, December 12, showed the largest audiences, which could be attributed to listeners tuning in to hear the latest developments in the Presidential election.

Other interesting facts from this week's MeasureCast reporting for 838 stations include:

-- 69 percent of all streaming audio listening took place between 9 a.m. and 5
p.m. EST.

-- 3 PM EST was the peak listening hour for Internet radio.

-- 26 percent of Internet radio listeners were aged 25-34, followed by 35-44
year olds (24 percent), and 18-24 year olds (19 percent).

-- More men (72 percent) listened to Internet radio than did women (28
percent).

-- The South showed the largest regional audience, followed by the West;
California again had the largest number of listeners among individual states.

-- 19 percent of listeners were from outside the U.S.

About MeasureCast, Inc.

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service(TM). MeasureCast employs Active Event Monitoring(TM), a unique server-side technology, to record the exact number of streams requested from an Internet broadcaster's streaming server. Accurate, secure reports are available to customers within 24 hours of a webcast. MeasureCast provides its service to companies representing more than 2,000 on-line stations.