CloudPop Adds Spencer Gifts and MuseumShop.com to its Leading Network

Business Wire, Dec 20, 2000

Business Editors/High-Tech Writers

SAN CARLOS, Calif.--(BUSINESS WIRE)--Dec. 20, 2000

CloudPop Introduces its Wishlist Solution v3.0, Powered by

FirstRegistry(TM), Featuring Easy Integration, Online Reporting and

New Personalization Options

CloudPop, Inc., a leading provider of eCommerce, gift registry and personalization solutions, today announces the launch of CloudPop's private-label Wishlist Solution on www.Spencergifts.com and www.MuseumShop.com.

The new wishlist service now offered on each merchant's website, enables customers to easily create wishlists and purchase gifts for family and friends online. These additions are the latest of over 30 merchants that have integrated CloudPop's industry-leading wishlist solutions on their websites, with about a dozen more on the way.

"We believe the addition of a wishlist on MuseumShop.com will greatly enhance our customers' shopping experience, especially during the holidays," says Jim Sole, vice president of Business Development for MuseumShop.com. "We considered many other wishlist solutions, but CloudPop, powered by FirstRegistry, proved to have the most reliable solution with the easiest method of implementation. We integrated the wishlist in a matter of hours and we are already reaping the benefits of increased customer acquisition, retention and conversion." At MuseumShop.com, customers can add products to their wishlists from over 60 museums around the world, from the Louvre in Paris to the Museum of Modern Art in New York.

Also launching CloudPop's wishlist solution for the holidays is Spencergifts.com. At Spencergifts.com, customers can now choose from thousands of specialty gifts, such as their famous lava lamps and novelty electronics, to add to their wishlists. Once products are added to a wishlist, customers can easily invite their family and friends to create their own wishlists and purchase gifts.

"We are excited to add several leading merchants to our growing customer base," says Ken Goldberg, founder and CEO of CloudPop, Inc. "Adding Spencer Gifts and MuseumShop to our portfolio of merchants further solidifies our leadership position in the gift registry and wishlist solutions market."

CloudPop's Wishlist Solution v3.0, powered by FirstRegistry, includes many additional features and options for merchants and their customers. The solution can easily be tailored for a perfect fit into any website to ensure a seamless experience. CloudPop has also met merchants demands for a easy-to-implement solution, with the solution now requiring just two-hours to implement. Also included is CloudPop's Merchant Online Reporting System which provides merchants with easy access to the latest customer data, transaction reports and popular product listings. With CloudPop's new Personalization Solutions, merchants can even create one-to-one marketing campaigns based on items saved in wishlists. CloudPop's Wishlist Solutions continue to provide high performance and security, leveraging our partnership with Exodus Communications (Nasdaq:EXDS).

CloudPop also launched wishlist solutions for the following merchants just in time for the holidays: 800Wine.com, ChandlersCandle.com, Denmans.com of Canada (OTCBB:DNMN.OB), dish-shop.com, DynaDirect.com, EverythingWireless.com, JewelryBoxOnline.com, JewelryWeb.com, RockingToy.com, Szul.com, and Toy-Shoppe.com. Several other merchants will be launching CloudPop's wishlist service in 2001 including Brandsmall.com, GadgetUniverse.com, Illuminations.com, Irishop.com of Ireland, and NetJewels.com of Canada, a division of DG Jewelry, Inc. (Nasdaq:DGJL).

About MuseumShop.com

Founded in 1997, MuseumShop.com offers shoppers the largest online selection of gifts from the finest museums worldwide while promoting the exhibits and programs of participating museums. MuseumShop.com has established partnerships and affiliations with more than 60 museums worldwide from the Louvre and the British Museum, to the Prado and the Israel Museum and showcases a variety of products ranging from home decor to fine prints for easy, one-stop shopping online. MuseumShop.com has also pioneered the development of Exhibition Spotlights in conjunction with its partner, Antenna Audio Inc., that enable visitors to experience the sights and sounds of exhibitions directly from their desktops and laptops. For further information visit http://www.museumshop.com.

About CloudPop, Inc.

CloudPop is a leading provider of syndicated commerce, gift registry and personalization solutions enabling merchants and portals to significantly increase their traffic and sales. CloudPop's private-label gift registry and wishlist solutions, powered by FirstRegistry, have now been integrated into dozens of websites across the web. CloudPop also offers personalization solutions that allow Internet retailers to offer highly targeted promotions to their customers, resulting in dramatically higher conversion rates. FirstRegistry, a division of CloudPop, operates the largest and most comprehensive gift registry network on the web at www.FirstRegistry.com. CloudPop is located at 585 Taylor Way, Suite 2, San Carlos, CA 94070. For more information, visit www.CloudPop.com.