Experian Introduces Telecommunications, Energy and Cable Risk Model; Model Assists in the Management of Customers Before, During and After Acquisition

Business Wire, Feb 1, 2000

Business Editors and High-Tech Writers

ORANGE, Calif.--(BUSINESS WIRE)--Feb. 1, 2000

Experian, a leading provider of global information solutions, Tuesday announced the launch of its Telecommunications, Energy and Cable Risk Model(SM).

Designed specifically for companies in the telecommunications, energy and cable industries, this new model helps to reduce risk and bad debt during targeted marketing campaigns, at the time of application, and throughout the account management customer life cycle.

The Telecommunications, Energy and Cable Risk Model is a multiple scorecard technology that, unlike traditional models, provides a detailed analysis of the predictive and unique variables particular to wireless, local exchange, long distance, cable, and energy companies.

Built on present market data from actual payment histories, the model provides an accurate credit risk evaluation, enabling businesses to save time, increase profits, provide better service and up-sell opportunities, objectively determine credit policies and account treatment decisions, and assist with legal/regulatory compliance matters.

&uot;New competition has created a need to better understand the risks associated with signing up new customers and to more effectively administer the customer database,&uot; said Brian Laird, marketing manager for Experian. &uot;The Telecommunications, Energy and Cable Risk Model is an advanced statistical solution that scores a greater number of consumers who were previously excluded from other models' findings.

&uot;These results, coupled with Experian's credit information, will help businesses to increase customer acquisition and better improve portfolio profitability and management.&uot;

In recent comparisons, the model outperformed other generic models currently employed by telecommunications, energy and cable companies; scoring more records and providing greater separation among high and low risk consumers, according to Laird.

The model is based on a sample population of 2.5 million consumer credit profiles, which include such information as tradelines, public record information, and inquiries. The Telecommunications, Energy and Cable Risk Model can be used along or in conjunction with additional Experian account acquisition tools, including Prescreen, Connect Check/Plus(SM), Quest, and Historical Validation.

Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, United Kingdom, and Orange. Its 12,000 people support clients in more than 50 countries. Annual sales are in excess of $1.5 billion.

For more information, visit the company's Web site at www.experian.com.