Business Services Industry
Quintel, Mortgage.com Join in Marketing Alliance
Business Wire, Feb 1, 2000
Business Editors
PEARL RIVER, N.Y.--(BUSINESS WIRE)--February 1, 2000
Mortgage.com Joins Quintel Network; Will Develop Joint Marketing
Programs with Quintel
Quintel Communications, Inc. (NASDAQ: QTEL) announced today that Quintel and Mortgage.com, a leading provider of on line residential mortgages, have entered into an exclusive strategic marketing agreement with respect to Quintel's products and services. Under the agreement, the companies will jointly develop new marketing programs for products and services of both companies that will provide the opportunity for mortgage.com and its affiliates to generate new sources of revenue from web-site traffic.
The new marketing programs will market both financial and non-financial products and services. The programs will be directed to Mortgage.com's growing database of more than 800,000 consumers and to Quintel's Network and databases, which currently include more than 5 million profiled consumers.
Commenting on the agreement, Jeffrey Schwartz, Chief Executive Officer of Quintel Communications, said, &uot;We believe this agreement can benefit Quintel in many ways. It will give us the opportunity to participate in the growth of the on-line mortgage industry. By developing new marketing programs directed to Quintel's and Mortgage.com's database of consumers, Quintel will have the opportunity to augment its database, expand its network and generate new revenue sources. Mortgage.com's expansive affiliate network gives us the potential to collectively reach millions of consumers who are potential prospects for mortgages and other programs geared to the homeowner. With Quintel joining Mortgage.com in it's marketing efforts, Mortgage.com will be able to offer a more extensive program to it's affiliates.
Seth Werner, Chief Executive Officer of Mortgage.com said, &uot;We are pleased to be joining the Quintel Network. The importance of reaching a targeted, `opt-in' audience on the web has never been greater. Quintel has quickly developed an extensive database and a unique methodology for reaching on-line consumers in a fun and effective way. We look forward to working closely with Quintel and its network partners to further expand our marketing efforts.&uot;
Quintel Communications, Inc., develops, operates, and invests in Internet-based direct marketing companies. The Quintel Network is an alliance of strategic investments and marketing partnerships established by the company with leading Internet marketing companies, e-tailers and service providers. Together, the companies within the Network have the potential to market thousands of products and services to a detailed database of profiled consumers via direct, permission-based e-mail marketing, on-line promotions, loyalty and incentive programs, and group buying events. Currently, Quintel's network of strategic investments and marketing partnerships includes MultiBuyer.com, GroupLotto.com, itarget.com, skymall.com (NASDAQ:SKYM - news), The Innovation Factory, Inc., GenerationA.com, CyberGold (NASDAQ:CGLD - news), AtYourBusiness.com, and Mortgage.com.
About Mortgage.com
Founded in 1994 and based in Plantation, Florida, mortgage.com (formerly First Mortgage Network) is a pioneer in on line mortgage banking and consumer direct mortgage lending. As both a technology provider and mortgage provider, mortgage.com is responsible for approximately $3 billion in loans annually, originating and closing 3,592 loans, with a total principal amount of $687 million in the third quarter of 1999 alone. Mortgage.com provides homebuilders, Realtors(R) and financial institutions with point-of-sale and Internet technology, business management, loan processing, and call center and mortgage funding capabilities. The company's business-to-business customer list includes GE Capital Mortgage Services, Fleet, First Union, Net.B@nk, Prudential, Arvida Home Builders, Superior Bank and Fannie Mae. Mortgage.com is publicly traded on the NASDAQ system under the symbol MDCM.
This release contains certain forward-looking statements and information relating to Quintel that are based on the beliefs of Quintel's management, as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this Release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected. The Company does not intend to update these forward-looking statements prior to announcement of its fiscal 1999 results.
This release and prior releases are available on the KCSA Public Relations Worldwide website at www.kcsa.com.
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