ISM Selects ON!contact Software Corporation's Client Management Software -CMS- as Top 15 CRM Solution

Business Wire,  Feb 16, 2000  

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Business Editors

CEDARBURG, Wis.--(BUSINESS WIRE)--Feb. 16, 2000

ON!contact Software Corporation today announced that its Client Management Software (CMS), a leading customer relationship management (CRM) solution for mid-market companies, has been named as one of the Top 15 CRM software packages for 2000 by Information Systems Marketing Inc. ISM is the premier CRM market analysis and consulting firm, specializing in sales, customer service and marketing automation.

&uot;ON!contact Software is proud that CMS stands out among the many CRM applications on the market,&uot; said George Kofman, president of ON!contact Software. &uot;The Top 15 award reinforces the broad flexibility and functionality of CMS.&uot;

The CMS application suite was chosen from hundreds of CRM software packages vigorously tested by the ISM Software Lab. Each package was rated according to 124 selection criteria, including 80 business functions, 32 technical features and 12 user friendliness/support features.

Barton Goldenberg, president of ISM and co-founder and co-chairman of DCI's CRM Conference and Expo, announced the award today during a special keynote reception at the DCI Chicago CRM conference at the McCormick Lakeside Center.

&uot;After extensive testing and review, the CMS application suite was selected as a Top 15 CRM software leader for the second consecutive year,&uot; said Goldenberg. &uot;This is quite an honor for ON!contact Software because the competition is fierce in the burgeoning CRM software industry.&uot;

Kofman accepted the award at a DCI awards session and shared with conference attendees ON!contact Software's vision for the CRM industry. &uot;The CRM industry is flourishing and ON!contact Software will continue building the industry with innovative customer strategies that can be customized to fit the exact business needs of diverse companies,&uot; said Kofman.

The Top 15 selections are featured in ISM's eighth edition of The Guide to CRM Automation (formerly The Guide to Sales, Customer Service and Marketing Automation), available at www.ismguide.com.

About CMS

CMS is a leading CRM application suite that automates the field sales, inside sales, marketing, customer service and call center functions for mid-market companies. CMS is a &uot;one solution, one price&uot; integrated application that enables sales, marketing and customer service professionals to take better care of their prospects and customers through seamless communication and rapid productivity.

CMS is based on network and Internet technologies and provides today's companies with integrated, flexible and mobile software solutions to meet their advanced business goals. CMS is a 32-bit, Microsoft BackOffice certified application and has been optimized to run natively on the Microsoft SQL Server (NASDAQ: MSFT) and the Oracle (NASDAQ: ORCL), Sybase (NASDAQ: SYBS) and Informix (NASDAQ: IFMX) platforms.

The CMS application employs the use of the extremely powerful CMS Agent and CMS Form Painter toolkits. These industry leading toolkits allow CMS to be completely automated and customized in any area, including workflow cycles and specific business practice methodologies in an intuitive and easy-to-use interface without any programming.

About ON!contact Software Corporation

ON!contact Software Corporation is a leading developer and provider of mid-market CRM application suites.

ON!contact Software is a privately held company whose applications are marketed, installed and implemented throughout North America, Europe and the Asia/Pacific region. ON!contact Software's products are available through its corporate headquarters in Wisconsin and an international alliance network of value-added resellers, system integrators and distributors.

ON!contact Software has 200 customers worldwide, including Johnson &Johnson (NYSE: JNJ), Sears (NYSE: S), Blue Cross-Blue Shield, Summit Bank (NASDAQ: SBGA) and Mercedes-Benz.

ON!contact Software's major competitors are Pivotal (Nasdaq: PVTL), Onyx (Nasdaq: ONXS) and SalesLogix (Nasdaq: SLGX).

Additional ON!contact Software information is located on the World Wide Web at http://www.oncontact.com or via phone at 800.886.0866.

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