US Interactive to Discuss the Creation of the First Global E2E — End to End — Internet Professional Services Company With the Acquistion of Softplus to be Broadcast by Investor Broadcast Network Over the Internet

The acquisition of SoftPlus will enable US Interactive to redefine the Internet professional services landscape by offering the Global 2000 innovative, end-to-end (e2e) solutions to extend their businesses from behind the Web to beyond the Web.

Through SoftPlus' experience in developing comprehensive business-to-business (B2B) e-solutions, the company has pioneered e2e technology frameworks and &uot;integration patterns&uot; to create state-of-the-art e-CRM (customer relationship management) solutions leveraging specific domain knowledge.

SoftPlus is recognized for its deep, vertical expertise in the communications industry based on its extensive experience serving some of the world's leading Internet Services Providers (ISP), Application Services Providers (ASP), and Competitive Local Exchange Carrier's (CLEC).

&uot;In this world of ever changing Internet technology, clients must be able to rely on an experienced, technically-savvy partner to help them realize the power of emerging technologies such as wireless and broadband,&uot; says Stephen Zarrilli, president and CEO, US Interactive. &uot;SoftPlus' technical leadership in pioneering new Internet technologies, application frameworks and solution set will give clients a time-to-market advantage when leveraging emerging technologies to build more robust relationships with their customers.&uot;

According to Meredith Whalen, program manager, IDC Internet Services and ASP Research, &uot; The Internet Services market is growing rapidly; but competition is growing as well. IDC believes that Internet Service firms who are involved in constant innovation to their business will gain a competitive advantage. US Interactive's recent acquisition of SoftPlus demonstrates such innovation as the company expands its role into the CRM services space.&uot;

&uot;The combination of SoftPlus and US Interactive provide an unmatched array of capabilities and people all focused around e-business,&uot; says Scott Alexander, chief e-business officer, AIG. &uot;We have been a client of US Interactive's for more than a year, and now more than ever AIG looks forward to continuing and extending our relationship.&uot;