Home Computer Photo Editing & Web Sharing Skyrockets More Than 300 Percent Over Three Years, According to Media Metrix

Business Wire, Feb 22, 2000

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Feb. 22, 2000

Home Photo Editing Grows to 16 Million Users

Web Sites Dedicated to Sharing Photography Received

More Than 3.6 Million Unique Visitors in December 1999

Media Metrix (NASDAQ: MMXI), the pioneer and leader in Internet and Digital Media measurement worldwide, reports tremendous growth in the use of U.S. home computers to view, edit and share photographs via the Web. The use of home PC photography programs has grown from 3.8 million users in March of 1997 to 16.7 million users in December1999, which means nearly one in five home PC users are now using digital photography software. The use of the Web to share photographs in March 1997 was confined to personal home pages while in December 1999 2.5 million unique home users visited commercial Web sites dedicated to allowing individuals and families to share photos online.

"Home PC photography has finally arrived, " said Bruce Ryon, senior vice president and general manager of the New Media Group, Media Metrix. "It has held great promise for almost a decade. But in the last 18 to 24 months the combination of low prices for easy-to-use software, digital cameras and home PC scanners has created an explosion in home PC photography. We can expect this trend to be accelerated by the rapidly growing popularity of photo-sharing Web sites."

                          MEDIA METRIX, INC.

                                    March 1997   Dec. 1999   Percent
      Total Unique Users              3,895       16,709       329%

 1    Adobe Photo Deluxe                314        3,750     1,094%
 2    Kodak Image Viewer                           3,295     3,295%
 3    Microsoft Photo Editor            229        2,942     1,185%
 4    Intel EasyPhoto                   209        2,728     1,205%
 5    MGI PhotoSuite                     59        2,000     3,290%
 6    ULead Iphoto Plus                 182        1,911       950%
 7    Microsoft PictureIt!               53        1,878     3,443%
 8    Adobe PhotoShop                   454        1,346       196%
 9    Corel Photo House                            1,027     1,027%
10    Corel Photo Paint                 742          764         3%
11    Colordesk Photo                   159          725       356%
12    Microsoft Picture Publisher       229          556       143%
13    Seattle Filmworks Photoworks      748          483       -35%
14    MMedia Research LView Pro         606          422       -30%
15    The Learning Company Photofinish  180          303        68%
      All Others                        248          802       223%

     Photography editing and sharing of photos on the Web is not
limited to usage from home. In December 1999, photo-sharing Web sites
received more than 1.2 million unique visitors from work, compared
with 2.5 million unique visitors from home.


                          MEDIA METRIX, INC.

                              Dec. 1999      Dec. 1999    Work & Home
     Total Unique Visitors      2,540         1,233          3,687

1    ZING.COM                     929           483          1,392
2    PHOTOPOINT.COM               713           371          1,028
3    PHOTONET.COM                 501           146            646
4    CLUBPHOTO.COM                190           149            339
5    PHOTOLOFT.COM                143            34            177
     ALL OTHERS                   183            70            253

Key Definitions

Total Unique Users - The estimated number of total users who used a photo editing software title once in the given month. All Unique Users are unduplicated (only counted once).

Total Unique Visitors - The estimated number of total users who visited the Web site once in the given month. All Unique Visitors are unduplicated (only counted once).

About Media Metrix

Media Metrix, Inc., with over 600 clients, is the leader and pioneer in Internet and Digital Media measurement worldwide and the industry's source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services. Through its acquisition of AdRelevance, an innovator in Internet advertising measurement, Media Metrix has expanded its product offering to include comprehensive data on where, when, how and how much Web marketers and their competition are advertising online. Media Metrix holds approximately 90% of the Internet audience rating research market in the United States.

Media Metrix provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial services companies and technology companies with comprehensive coverage of all Digital Media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented metering methodology to measure actual Internet and Digital Media audience usage behavior in real-time - click by click, page by page, minute by minute. Media Metrix offers monthly, weekly, and daily data collection and reporting, and a sample of more than 70,000 people under measurement worldwide. Media Metrix currently has operations in the U.S., U.K, France, Germany, Canada, Sweden, Australia and Japan. For more information about Media Metrix, please visit: www.mediametrix.com.