Smoothies: Swimsuit Issue; Smoothies! The Original Smoothie Book — Recipes From the Pro's, By Dan Titus

Business Wire, Feb 23, 2000

Business Editors

CHINO HILLS, Calif.--(BUSINESS WIRE)--Feb. 23, 2000

What do models and athletes have in common? They drink nutritious fruit juice smoothies, that's what.

The juice and smoothie industry has topped $1 billion and is climbing. Juice and smoothie bars are popping up all around the globe. This phenomenon has exposed people to the benefits of healthy dining. Now you can make professional power smoothies right in the comfort of your own home. "Get healthy. Stay healthy," is the battle cry of author Dan Titus.

Titus, popularly known as "The Smoothie Man," is the author of this volume and is proud to introduce this standard reference and bible for smoothie lover's worldwide.

Titus is chief banana peeler of The Juice & Smoothie Association and president of Juice Gallery, a multimedia publishing firm. He is a nutritional advocate and author of several books about the juice & smoothie industry, including: "The Juice & Smoothie Bar Business Plan," "The Juice & Smoothie Industry Analysis" and "The Smoothie Kiosk Business Plan."

Smoothies are a sensation in healthy dining. They are basically a healthy meal in a cup that can also double as a quick snack or dessert. Coupled together with vitamin supplements, "power smoothies" can even offer diet and dramatic weight control. Smoothies are the new beverage and drinkable meal for the future.

Q: What do companies like Crazy Carrot, Jamba Juice, Juice It Up!, Juice Stop, Planet Smoothie, Robeks Juice and Smoothie King have in common?

A: They are all part of the whimsical trend known as the Juice & Smoothie Industry!

A: And each company contributed smoothie recipes for this book.

-- Recipes, recipes and more recipes! -- 80

-- Real-Life stories and detailed history of the juice & smoothie

biz.

-- Discover what a smoothie really is: Platinum, Gold, Silver or

Bronze.

-- Juice recipes & details about equipment.

-- This 170 page book is simply the most comprehensive book about

smoothies ever published!

No competition for this book. This book defines the smoothie niche by the players who are the juice & smoothie industry.

Get your swimsuits ready and ask for:

Smoothies! The Original Smoothie Book -- Recipes From the Pro's

ISBN 1-58291-010-3

Retail Price $16.95

Available at Amazon.com, Barnes & Noble (bn.com) and bookstores everywhere.