iEntertainment Network Signs Internet Distribution Deal With NetSanity

Business Wire, Feb 23, 2000

Business Editors/High Tech and Entertainment Writers

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Feb. 23, 2000

NetSanity's "SmartBar" To Drive New Traffic

and Customers to iEN Sites

iEntertainment Network (Nasdaq: IENT), a leading provider of online games and communities, announced today it has signed a strategic relationship with NetSanity, the developers of the NetSanity SmartBar.

Other NetSanity partners include, Egghead.com (Nasdaq: EGGS), Individual Investor Group, Inc. (Nasdaq: INDI), mySimon.com, RedHerring.com, SpringStreet.com, and The Sporting News.

The NetSanity SmartBar uses 'XML pull' technology to collect Web content from multiple sites and brings it to one location on the user's desktop, while leaving the rest of the desktop available for other tasks. Under the agreement, iEntertainment Network content and games will be featured inside the SmartBar and at all NetSanity partner sites. In return, iEntertainment Network will feature SmartBar at its network of websites.

"Through their growing partnership network, NetSanity and the innovative SmartBar will drive new traffic and customers to our sites," said Jim Hettinger iEntertainment Network CTO. "From popular sporting sites to major content providers like RedHerring.com, we are excited to join NetSanity in linking customers to some of the hottest brands on the Internet."

While using NetSanity, individuals are able to select the content they would like to view in the toolbar's main window, use web searches, maps, yellow pages, and other utilities, as well as receive updates on breaking news, stock prices, new email, auctions and other time sensitive content without launching a browser to visit individual sites.

About NetSanity, Inc.

Co-founded in 1998 by Fred Clarke and Robert Blechman, NetSanity is a leading Internet and communications software company headquartered in Redwood City, California. For more information, visit http://www.netsanity.com .

About iEntertainment Network, Inc.

iEntertainment Network (Nasdaq: IENT), founded in 1994 and located in Research Triangle Park, NC, is a leading provider of online games and communities through the iEntertainment Network ( http://www.iencentral.com ), AT&T WorldNet (R) Service's ( http://www.att.net/perks/offers/offers.html ) GameHub ( http://www.gamehub.net ), and EarthLink's Games Arena ( http://www.thegamesarena.com ). iEN has strategic relationships with AT&T (NYSE: T), America Online (NYSE: AOL), Earthlink (Nasdaq: ELNK), as well as other content and service providers. For more information, call (919) 461-0722 or visit our website at ( http://www.iencentral.com ). AT&T WorldNet is a registered service mark of AT&T.

Forward-Looking Statements: Except for the descriptions of historical facts contained herein, statements in this news release concerning future results, performance or expectations are forward-looking statements. Actual results, performance or developments could differ materially from those expressed or implied by such forward-looking statements as a result of known or unknown risks, uncertainties and other factors including those described from time to time in the company's filings with the Securities and Exchange Commission, under "Risk Factors" and elsewhere, including risks of failing to secure timely or adequate financing, delays in development and introduction of new products, dependence on new product introductions which achieve significant market acceptance and the uncertainties of consumer preferences, the rate and degree of market acceptance of online gaming, the ability to negotiate profitable terms for online gaming products and services, dependence on third party software developers for significant portion of new products, risks of rapid technological change and platform changes, intense competition, seasonality, dependence upon third party distribution and risks associated with international business and other risks.