Doubleclick Dart Now Serving On Average 1.5 Billion Ads Per Day; Company Breaks Ad Serving Milestone Set Just 3 Months Ago

Business Wire, Feb 24, 2000

Business, Technology, Advertising & Media Editors

NEW YORK--(BUSINESS WIRE)--Feb. 24, 2000

DoubleClick Inc. (Nasdaq:DCLK), the leading Internet advertising solutions company, today announced DoubleClick's DART technology recently hit a new record and is now serving on average 1.5 billion ads a day, and last week alone served 10.5 billion ads. This number surpasses the company announcement made in November stating it had hit a new high, serving 1 billion ads in a single day, averaging 5 billion ads per week. Over 11,000 sites worldwide use DART, including AltaVista, The Wall Street Journal Interactive Edition, The Globe.com, CBS SportsLine, Excite Europe, Infoseek and Bloomberg.

DART (Dynamic Advertising Reporting and Targeting) continues to scale dramatically, winning the confidence of new clients. DART's power provides sites with a scalable, reliable and high-performance Internet advertising infrastructure. DART, which served 30 billion ads in December, continues to emerge as the industry standard in the full-service advertising technology arena.

"We have developed an extremely effective, scalable, third party ad serving solution," said Kevin Ryan, President, DoubleClick. "Backed by first-rate operations, DART offers its customers speed and redundancy unmatched by competitors."

About DoubleClick Inc.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. Abacus Direct, a division of DoubleClick Inc., manages the Abacus Alliance, the nation's largest proprietary database of consumer buying behavior used for target marketing purposes on the Internet and through direct mail. DoubleClick Inc. has Global headquarters in New York City and maintains over 30 offices around the world.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.