MapInfo Announces miSites and miDirections: Web-based Applications for 'Clicks and Mortars' to Help Customers Find Nearest Locations

Business Wire, Feb 29, 2000

Business/Technology Editors

Wireless 2000

Booth #1974

NEW ORLEANS, La.--(BUSINESS WIRE)--Feb. 29, 2000

Also Introduces MapInfo Routing J Server: Java-based Developer Tool

for Custom Applications

MapInfo Corporation (Nasdaq:MAPS) today announced the availability of miSites and miDirections, new Web-based applications for e-CRM (Customer Relationship Management) designed to help companies serve their Web customers better. Also available with these new turnkey solutions is the Java-based MapInfo Routing J Server which enables large MapInfo customers to add routing with driving directions to their customized applications. MapInfo will demonstrate a miSites application at the CTIA Wireless 2000 show being held in New Orleans from February 27 through March 1, 2000, at booth #1974.

By adding miSites and miDirections to its Web site, an organization offers a convenient way for its customers to find their way to a branch or store location nearest their home or office. For example, customers can log on to a retail Web site, type in their address, and easily find store locations nearest to them and driving directions, if needed. In addition, customers can leverage these Web-based applications to capture addresses of Web site visitors, enabling them to gain greater insight into their customers and improve their services.

"With miSites and miDirections on their home pages, our customers immediately identify themselves as organizations committed to quality customer relationship management," said John Cavalier, president and CEO of MapInfo. "We are committed to expanding MapInfo's location-based CRM solutions to enable our customers to acquire new customers based on their location; retain existing customers by locating convenient resources nearby; improve service delivery by siting facilities close to their customers' locations; and predict and maximize customer potential based on demographic profiling."

As part of MapInfo's e-CRM initiatives, the Company is developing a series of application services that are available on a subscription basis. In addition to miSites and miDirections, online customers can subscribe to ReportZone.com from MapInfo's Web site and use it to quickly access demographic reports and to create and display thematically shaded maps, which more easily identify market opportunities based on locations and demographic analysis.

MapInfo is also providing MapInfo Routing J Server for organizations that want to develop their own customized applications for routing products or resources. For example, telecommunications companies would use MapInfo Routing J Server to develop an application that quickly calculates the distance between prospective DSL customers and a central office or to determine the best routes for service technicians to respond to service calls.

Pricing and Availability

MapInfo's miSites is available now with miDirections available in May. For more information, visit the World Wide Web at misites.com which goes "LIVE" on March 1, 2000. The cost of the miSites solution is $4,995.00 per year with a $1,500.00 set up fee. The miDirections option is an additional $4,995.00. In April, MapInfo Routing J Server will be available for companies that choose to develop an e-CRM application themselves. The server will include driving directions.

About MapInfo

MapInfo Corporation enables customers to use location to transform information into business advantage. A global company and technology leader, MapInfo provides business intelligence solutions that are deployed across organizations to help them better understand their markets and customers. MapInfo solutions are available in 21 languages through a network of strategic partners and distribution channels in 58 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.

MapInfo, MapInfo Professional, MapInfo logo, MapInfo MapX, MapInfo MapXsite, MapInfo MapXtreme, MapInfo StreetPro, MapInfo TargetPro and MapInfo SpatialWare are registered trademarks, and Coverage Locator, CallingAreaInfo and ExchangeInfoPlus are trademarks of MapInfo Corporation in the United States. Other products named herein may be trademarks of their respective manufacturers and are hereby recognized.