Data Broadcasting Continues to Execute Internet Strategy With eSignal Product — Company Partners With Sunstate Equity Trading to Provide Online Trading Solution

Business Wire, Feb 29, 2000

Business Editors

HAYWARD, Calif.--(BUSINESS WIRE)--Feb. 29, 2000

As part of a strategic effort to expand its Internet presence and subscriber base, Data Broadcasting Corp. (Nasdaq:DBCC) today announced it has partnered with discount brokerage firm Sunstate Equity Trading Inc. to provide a private-labeled version of DBC's eSignal real-time market data service to Sunstate clients.

A full-service brokerage firm, Sunstate Equity offers one of the premier online trading platforms for today's active traders. Sunstate's platform provides superior order routing that empowers the customer with fast order placement and confirmation of execution, enabling them greater control over trades.

With the addition of eSignal to its product offerings, Sunstate can now provide its online clients with a complete trading solution, combining both information and execution, all directly from their desktop.

"We are committed to transforming our company into the leading Internet information provider," said Mark Imperiale, president and chief executive officer of DBC. "The most recent partnership with Sunstate Equity demonstrates our continued focus on our Internet strategy, as we together provide the investment community with an advanced and essential online trading tool.

"These alliances are an important part of our sales and marketing efforts, and we expect the momentum to continue."

"By joining forces with DBC's eSignal, our clients receive a significantly enhanced trading platform," said Michael Millette of Sunstate Equity Trading Inc. "DBC is the premier data vendor for the Internet user, and we are excited about the new alliance."

eSignal delivers streaming real-time financial data over the Internet using Active-Push(tm) technology to continuously update data at the user's workstation. eSignal supports Windows(R) 95/98/NT and is available for downloading at http://www.eSignal.com.

About Data Broadcasting Corp.

Data Broadcasting Corp. is a leading provider of real-time market data to the individual trader and investor.

The company delivers real-time stock quotes, financial news and information to 3 million users via PCs, wireless FM, cable, satellite and the Internet.

With its Capital Management Sciences division, Data Broadcasting also is the leading provider of fixed income portfolio analytics used for valuation and risk management purposes. DBC's Internet presence includes http://www.dbc.com, http://www.eSignal.com, http://cbs.marketwatch.com, http://insite.dbc.com, http://www.bondedge.com, http://sports.dbc.com and http://www.dbceuro.com.

About Sunstate Equity Trading Inc.

Sunstate Equity Trading Inc. is a full-service discount brokerage firm offering online and Level II access to both experienced and new traders. The brokerage can be found on the World Wide Web at http://www.TradeStockAmerica.com. Sunstate is a member of the NASD/SIPC.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of competitors to the company's new services, acceptance of the Internet as a valid real-time distribution platform by institutional customers, activity levels in the securities markets and other risk factors listed in the company's 10-K and 10-Q reports to the Securities and Exchange Commission.