McCain 2000 Sets Precedent by Conducting the First Live and Interactive Fundraising Event Exclusively On the Internet

Business Wire, Feb 3, 2000

Business Editors/High Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Feb. 3, 2000

McCain 2000 Continues To Utilize The Internet As A Strategic Campaign Element To Educate, Encourage Voter Loyalty and Contributions

On February 10th, the McCain 2000 presidential campaign is presenting an unprecedented live and interactive online fundraiser. In his quest to reform campaign finance practices, Senator John McCain is leveraging the power of the Internet to find new ways to gain voter support while more effectively reaching out to new audiences across the country.

To make this event possible, McCain 2000 has selected streaming media industry leader, INTERVU Inc. (Nasdaq: ITVU), the leading service provider for Internet audio and video delivery solutions, and BroadcastZone, a leader in the creation and strategic implementation of streaming media content, to provide the technology and expertise to successfully hold this online fundraiser and also to seamlessly integrate Internet-based activities into the overall campaign communication strategy.

Campaign supporters who visit the event and donate $100 will be invited to interact with John McCain in this live, one-hour Webcast to discuss his views and stance on various key campaign issues. As part of this live fundraiser, supporters will have an opportunity to participate in a question and answer session where McCain will field topics of interest submitted by individual participants.

The entire event is being executive produced by BroadcastZone, providing turnkey solutions that integrate broadband and streaming media technologies with expertise in a variety of disciplines including marketing, promotion and video production.

&uot;Our ability to strategically integrate e-commerce with streaming media made us a natural partner for McCain 2000 and INTERVU,&uot; said Cary Roth, president of BroadcastZone. &uot;This innovative new platform will allow John McCain to interact directly with his supporters, resulting in strengthened voter loyalty while providing an immediate source of funding for his campaign.&uot;

The event will be powered by INTERVU's award winning Netpodium Web event technology, which is a Web-centric application that allows for the delivery of live audio and video Webcasts that engage audience participants in real-time Q& sessions, polling and other interactive activities. The power of INTERVU Netpodium technology means that virtual audiences can have a more active experience than possible in a physical venue.

&uot;Live interactive Web events are both compelling for participants as well as profitable for presenters,&uot; said Ed Huguez, chief operating officer for INTERVU. &uot;Fundraisers that take place through these live interactive Web events provide a unique experience for voters to interact with the candidate and get personal responses on issues that matter the most to them. In addition, the actual event is an opportunity to encourage voter loyalty and contributions.&uot;

According to Jupiter Communications' 1999 July Online Events Report, the return on investment (ROI) for Web events has been proven to be much higher than those for physical events. The primary reason is because audience acquisition costs for Web events are lower than the costs of most other audience acquisition marketing attempts. Combine this with the ability to deliver information efficiently to large audiences while at the same time testing audiences' level of reception and retention in real-time means sizable ROI savings for the customer.

Internet users who are interested in attending this upcoming McCain 2000 fundraising event should visit: http://www.mccaininteractive.com/StraightTalkExpress/.> About BroadcastZone

BroadcastZone creates and implements compelling streaming media content that attracts consumers, improves product descriptions, assists in selection and reinforces the final purchase decision to close the transaction. The Company provides turnkey solutions to business-to-business and consumer commerce Web sites that deliver measurable results by integrating broadband and streaming media technologies with expertise in a variety of disciplines including marketing, promotion and media production. To find out more, please visit http://www.broadcastzone.com.

About INTERVU Inc.

INTERVU provides Web site owners and content publishers with services for the delivery or &uot;streaming&uot; of live and on-demand video and audio content over the Internet. INTERVU's services automate the publishing, distribution and programming of video and audio content. INTERVU's customers use its video and audio distribution services to transmit entertainment, sports, news, advertising, business communications, and distance learning content. INTERVU's current customers include CNET (Nasdaq: CNET), CNN (NYSE: TWX), Excite@Home (Nasdaq: ATHM), House of Blues, Investor Broadcast Network (formerly Vcall), Microsoft (Nasdaq: MSFT), MSNBC, NBC (NYSE: GE), NetRadio.com (Nasdaq: NETR); Quokka Sports (Nasdaq: QKKA), Saatchi &Saatchi (NYSE: SSA), Tunes.com and Turner Broadcasting. Additional information can be found at www.intervu.net.