Alchemedia Delivers Clever Content Server For Apache Web Servers

Business Wire, Feb 4, 2000

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 4, 2000

Compatibility With Leading Web Server Demonstrates Commitment to

Bringing Digital Image Protection Solution to a Broader Market

Alchemedia today announced that its Clever Content Server is now available for Apache Web Servers, which currently runs more than 60 percent of all Web sites.

Clever Content Server, which also runs on NES and IIS servers, provides a complete image protection solution that enables digital image owners to control and profitably promote the distribution and sale of their images across the Internet.

&uot;As the Clever Content solution becomes available on more and more systems, the Web grows into a richer experience for image creators, sellers and viewers,&uot; said Daniel Schreiber, CEO and co-founder of Alchemedia. &uot;As some of the principal users of Apache Web Servers, TV and movie studios, Web publishers, new media companies and stock photo agencies now have the ability to gain control of their proprietary digital images.&uot;

About Apache Web Server

According to research conducted by Inktomi Corp. and NEC Research Institute, the Apache web server is one of the most popular server programs currently being used on the Internet. Currently, over 5.5 million Web sites run on Apache servers.

The Apache HTTP Server Project was founded in 1995 as a collaborative effort to produce an open-source, commercial-grade Web server in sync with the Internet standards for the Hypertext Transfer Protocol (HTTP).

Software produced by the Apache HTTP Server Project serves over 61% of all public Internet websites, according to the Netcraft Web Server Survey, published last June. According to The Apache Group, hundreds of users have contributed ideas, code, and documentation to the project.

Clever Content Solution

Introduced in October 1999, the Clever Content Server allows content owners to assert ownership over their Web images. The result is far more than enhanced protection: Clever Content Server enables Content Commercialization. Now, organizations such as movie and TV studios, Web publishers, stock photography agencies and e-catalogs can safely and profitably promote the distribution and sale of their protected images across the Web.

About Alchemedia

Alchemedia is the first solution provider to offer tools for the safe and profitable sharing of digital images on the Web. Founded in 1998, Alchemedia is a privately held, VC-backed company that is revolutionizing the way people view images, display digital content and do business on the Web. The company's flagship product, Clever Content Server, protects digital images on the Web, making it possible to post proprietary material without giving it away for free.

For more information on Alchemedia and its products, visit Alchemedia's website at www.alchemedia.com.

Note to Editors: Alchemedia, Clever Content, Clever Content Server and all logos are trademarks of Alchemedia. Other product and company names herein may be trademarks of their respective owners