Prudential California Realty, Homebid.com and Yahoo! Real Estate Kick Off e-HomeSale

Business Wire, Feb 7, 2000

&uot;When Kevin approached us with the idea,&uot; told Krafchow, &uot;it was as though he had breathed life into something that had been brewing here for some time. We were already working on a multi-million dollar Intranet that is more advanced than any other in the real estate industry, so this seemed to be a natural progression of our business plan. And creating relationships with the resources and knowledge of Homebid.com and Yahoo! Real Estate helped confirm our belief that the industry is heading in this direction.&uot;

According to Krafchow, PCR is committed to the e-HomeSale(TM) as a key element of its business plan. &uot;This is not a one time event,&uot; says Krafchow.

About PCR

Prudential California Realty, Northern California's preeminent real estate organization, was founded in 1887 as Mason-McDuffie Real Estate and transitioned to the Prudential name in October of 1997. Prudential Nevada Realty was added in August of 1999.

Prudential Nevada Realty and Prudential California Realty are independently owned and operated members of the Prudential Real Estate Affiliates, Inc. a full-service residential and commercial real estate franchise network with companies throughout the United States and Canada.

About Homebid.com

Founded in 1998, Homebid.com is the first company to develop and implement a modular, high-performance and highly scaleable platform for buying and selling real estate online. Homebid.com enables real estate professionals with the resources they need to offer Internet-savvy homebuyers and sellers a faster, easier method of finding, researching and purchasing homes online. The Homebid.com operating platform simplifies the home buying process and has been designed to help real estate professionals increase revenues, market share and productivity.

Headquartered in Scottsdale, Arizona with project offices and affiliates nationwide, Homebid.com held the world's first online home sale in 1999, launching a new chapter in real estate history.

About Yahoo! Real Estate

Selected as one of the top three home-buying sites by Money Magazine in December 1999, Yahoo! Real Estate (http://realestate.yahoo.com) brings information and services together under one roof on a wide variety of home-related topics, so that people can easily find and purchase anything they need whether selling, buying, or improving their home or apartment.

Yahoo! Real Estate enables users to view and post property listings; check out information about a neighborhood through features such as home values, school reports, childcare guides, and city comparisons; make property-related decisions using the online loan and insurance centers, financial calculators, salary comparison tools, and credit reports; review mortgage rates and recommendations; and keep up with the latest industry news from Inman News and Real Times.