WeddingChannel.com Signs Agreement With LinkShare To Establish Affiliate Marketing Program

Business Wire, Feb 8, 2000

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 2000

The Only Online Bridal Destination to Institute an Affiliate

Program, WeddingChannel.com is Positioned to Increase Site

Traffic, Broaden Distribution and Generate Revenue

WeddingChannel.com (www.weddingchannel.com), the Internet's most comprehensive online wedding planning and bridal registry with 900,000 registered brides and grooms, today announced that it has selected LinkShare Corporation (www.linkshare.com), to develop and manage its Internet affiliate marketing program. WeddingChannel.com is the first online wedding planner to launch an affiliate marketing program with LinkShare. Additionally, WeddingChannel.com is the only online bridal destination to initiate an affiliate marketing program.

LinkShare will enable WeddingChannel.com to develop and manage strategic online partnerships that will build brand awareness, increase sales and drive additional traffic to the site. By providing the tools and technology to structure flexible, performance-based agreements and to measure the value of its Web traffic, LinkShare will help WeddingChannel.com to strengthen customer relationships and generate additional revenue.

&uot;Partnering with an affiliate marketing program that has such broad reach enables us to expand our marketing efforts,&uot; said Adam Berger, President of WeddingChannel.com. &uot;Being the first and only wedding planner to launch an affiliate marketing program will give us a competitive edge as we increase mindshare and build revenue.&uot;

About WeddingChannel.com

With its patent-pending integrated technology, WeddingChannel.com (www.weddingchannel.com), the Web's leading bridal resource, is the first Internet business to offer consumers a complete menu of wedding-related services, including personalized web pages, planning tools, e-commerce, online travel planning, local business directories and the largest database of bridal fashions. Through exclusive relationships with the top retail brands in the world including: Bloomingdale's, Macy's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Rich's, Stern's and Zales, WeddingChannel.com has created an integrated online and off-line bridal registry which services 900,000 registered brides and grooms. WeddingChannel.com has also formed a multi-million dollar content, sales and marketing partnership with Conde Nast's BRIDE'S Magazine, the number one bridal media brand. WeddingChannel.com is the only online wedding planning site to be endorsed by the Association of Bridal Consultants. The company is also the GO Network premier Wedding content provider and a premier wedding merchant on Yahoo!. Based in Los Angeles, California, WeddingChannel.com is a private company whose investors include MacAndrews &Forbes Holdings, Inc., Goldman Sachs, MSD Capital, RRE Investors, idealab!, idealab! Capital Partners and Federated Department Stores, Inc.