BigStar.com Records More Than 3 Million Unique Visits in January; Shop-A-Tainment Strategy Results in 10 Percent Increase over December Visits

Business Wire, Feb 8, 2000

Business, Internet, E-Commerce Finance and Entertainment Editors

NEW YORK--(BUSINESS WIRE)--Feb. 8, 2000

BigStar Entertainment Inc. (Nasdaq: BGST), which operates www.bigstar.com, a leading movie site on the Web, today announces its traffic for the month of January reached 3,043,299 unique visits, according to internal site measurements. This represents an increase of 10.7 percent over December 1999 traffic of 2,717,935 unique visits.

Recently, popular Web measuring sources have reported a variety of positive traffic statistics for bigstar.com. In November 1999, PC Data Online reported more than 1,900,000 unique users to bigstar.com. For the same period, Media Metrix reported 1,413,000 unique visitors, and BigStar's internal statistics measured 2,859,939 unique visits. For December, Media Metrix reported 1,125,000 unique visitors to bigstar.com. For the week ending December 26, 1999, Nielsen/Netratings originally reported a unique audience for bigstar.com of 600,953, as reported in Entertainment Weekly, but later revised that number to 157,119.

BigStar CEO David Friedensohn states, &uot;Our Shop-A-Tainment strategy is working well. I am encouraged by our increase in unique visits in January and we look forward to increasing traffic growth now and in the future in a responsible, cost-effective way. The BigStar management team is dedicated to creating a profitable business based on rational marketing decisions. Since its launch in May of 1998, bigstar.com has established itself as one of the leading filmed entertainment Web sites. We look forward to translating this leadership into a real return on the invested capital of our shareholders.&uot;

Shop-A-Tainment is the new Internet term that describes the combination of a fun online shopping experience within an entertaining and informative environment. Bigstar.com's Shop-A-Tainment strategy integrates captivating information about movies and movie stars within a fun shopping site resulting in one of the most entertaining shopping experiences for movies online.

A unique visit is defined by BigStar as a series of hits from a browser that permits a &uot;cookie&uot; to be installed on the visitor's computer in a four-hour period, where the user neither signs out nor deletes cookies. For browsers in which cookies are disabled, the same standard applies, except that a new unique visit is created when the user exits the site then returns.

PC Data Online defines &uot;unique users&uot; as the number of Web-active individuals who visited a particular site or Web property within a given time frame. Media Metrix defines &uot;unique visitors&uot; as the actual number of total users who visited the Web site once in the given month. Nielsen/NetRatings defines &uot;unique audience&uot; as the number of unique people that have gone to a given site at least once in the defined time period.

About BigStar Entertainment

BigStar Entertainment Inc. (Nasdaq: BGST) operates bigstar.com (AOL keyword: BigStar), a leading Shop-A-Tainment(TM) destination site, based on internal analysis of traffic, sales and other metrics. Bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs).

BigStar has forged strategic alliances with companies including Value Vision (Nasdaq: VVTV), StarMedia (Nasdaq: STRM), AOL Moviefone (NYSE: AOL), Shop-at-AOL, Earthlink (Nasdaq: ELNK), Yahoo! Chat (Nasdaq: YHOO), FortuneCity.com and Flirt.com among others.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: BigStar Entertainment, Inc. has included in this press release certain &uot;forward-looking statements&uot; within the meaning of the Private Securities Litigation Reform Act of 1995 concerning BigStar's business, operations and financial condition. The words or phrases &uot;can be,&uot; &uot;expects,&uot; &uot;may affect,&uot; &uot;may depend,&uot; &uot;believes,&uot; &uot;estimate,&uot; &uot;project&uot; and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties, and BigStar cautions you that any forward-looking information provided by or on behalf of BigStar is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond BigStar's control, in addition to those discussed in BigStar's other press releases, public filings and statements by BigStar's management, including (i) the volatile and competitive nature of the Internet industry, (ii) changes in domestic and foreign economic and market conditions, (iii) the effect of federal, state and foreign regulation on BigStar's business, (iv) failure of BigStar, its vendors or other third parties to achieve Year 2000 compliance and (v) the effect of any future acquisitions. All such forward-looking statements are current only as of the date on which such statements were made. BigStar does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.