JAKKS Pacific Inc. Signs Licensing Agreements With Extreme Sport Training Ground Woodward Camp

Business Wire, Feb 8, 2000

Business Editors

MALIBU, Calif.--(BUSINESS WIRE)--Feb. 8, 2000

JAKKS Pacific Inc. (Nasdaq:JAKK) today announced that it has signed a licensing agreement with Woodward Camp, located in central Pennsylvania.

JAKKS Pacific will design and manufacture, under its Road Champs(R) BXS brand, miniature bike playsets and bikes with gear accessories in the likeness of Camp Woodward's many courses. The product line is scheduled to launch Spring of 2000.

Woodward Camp is the largest riding facility in the world and is the premier riding camp for &uot;extreme sports&uot; education. Numerous themed riding areas such as &uot;The Cage&uot;, &uot;The Playground&uot; and &uot;The Hip Bowl&uot; attract potential riders from all 50 U.S. states and 23 other countries to the camp year after year for week-long summer sessions.

Focusing on inline skating, freestyle BMX, skateboarding and gymnastics, Woodward Camp has launched the careers of some of the world's top professional extreme athletes. In freestyle bike alone more than 20 pros, including Dave Mirra, Taj Mihelich, Ryan Nyquist, Joe Rich and Jay Miron, ride alongside students each summer.

Amateurs from around the world experience the motivation and knowledge of professional riders as these dedicated students progress their skills through the aggressive training programs at Woodward Camp.

Mirra, the winner of eight X-Games gold medals and two silver medals in street, vert doubles, and vert competitions, is such a strong supporter of Woodward Camp he is extending his dedication to the camp a step further.

&uot;It is such a great experience that I am giving six needy kids a year the chance to attend Woodward Camp through the Dave Mirra Scholarship Program,&uot; explained Mirra.

&uot;The reputation of Woodward as the leading 'extreme sport' camp and host to top-ranking training facilities and instructors is acknowledged by bike enthusiasts everywhere,&uot; stated Jamie Wood, senior vice president of Road Champs/Remco. &uot;The camp's extensive courses present exciting product possibilities for our Road Champs(R) BXS bike line.

&uot;Many of the pros who support Woodward Camp also support our Road Champs BXS line further increasing merchandise potential.&uot;

Gary Ream, president of Woodward Camp added, &uot;We are excited to be associated with JAKKS Pacific. There is no better organization to represent our unique extreme sports facility to the toy market. We believe these playsets will help share the magical Woodward experience.&uot;

More information on Woodward Camp may be found at www.woodwardcamp.com.

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including: action figures and accessories featuring licensed characters, principally from the World Wrestling Federation(R); Flying Colors(R) molded plastic activity sets, clay compound playsets and lunch boxes; Road Champs(R) die-cast collectible and toy vehicles and Remco(R) toy vehicles and role-play toys and accessories; Child Guidance(R) infant and preschool electronic toys, toy foam puzzle mats and blocks and activity sets and outdoor products; and fashion and mini dolls and related accessories.

&uot;Safe Harbor&uot; Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking statements. Such statements reflect the current views of the company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.