Hasbro Brings Its Unmatched Content, Tech Flair to Toy Fair

Business Wire, Feb 9, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 9, 2000

New Products Include Digital Palm-Sized Camera, First-of-its-Kind &uot;Real&uot; Baby Doll, &uot;Smart&uot; Action Figures and All-New

POKEMON Trading Cards and Toys

Hasbro, Inc. (NYSE: HAS) combines its unrivalled portfolio of brands and content with cutting-edge technology to deliver a powerful lineup at Toy Fair in New York City. Highlighting Hasbro's innovative products are dogs and dolls with artificial intelligence, Yahoo-branded digital cameras, and &uot;smart&uot; POKEMON figures. In addition, Hasbro has added some 21st century flair to family favorites such as BARNEY, TONKA, MONOPOLY and more.

&uot;Simply put, Hasbro is creating the play experiences that people want,&uot; said Alan G. Hassenfeld, Hasbro's Chairman and Chief Executive Officer. &uot;Hasbro's 2000 line showcases our unmatched content, new technologies and unique ability to deliver something special for every member of the family.&uot;

&uot;Hasbro enters Toy Fair 2000 with strong momentum,&uot; said Herb Baum, Hasbro's President and Chief Operating Officer. &uot;Hasbro is an entertainment powerhouse that is leveraging its content to play in a variety of arenas, both inside and outside the traditional toy and game industry.&uot;

Following are highlights of Hasbro's 2000 line that will be unveiled at Toy Fair beginning February 13:

- YAHOO! CAM - a palm-sized digital camera that allows you to take

photos in daylight or darkness and post them on your own Web site

or use as a personal real time web cam

- MY REAL BABY - the first baby doll that interacts with a child

through realistic sounds, actions and facial expressions

- POO-CHI is the revolutionary new canine that fits in the palm of

your hand! This life-like pup has an animated head, ears, legs

and mouth

- &uot;WHO WANTS TO BE A MILLIONAIRE&uot; - play America's favorite game

show in your own home

- MONOPOLY TYCOON - build your own virtual &uot;MONOPOLY City&uot;

- MLB SHOWDOWN 2000 - a Major League Baseball trading card game

- POKEMOM THINK CHIP BATTLE STADIUM -- 3-D play with the &uot;smartest&uot;

action figures ever

- ACTION MAN - Europe's No.1 boys action toy makes its debut in the

US

- eSPECIALLY MY BARNEY - personalize, customize BARNEY for a child

through a special Web site

- TOP IT! - combines the fun of hacky sack, paddleball and BOP IT

- TINKERTOY CONSTRUCTION SETS - the classic returns to real wood

- INTERACTIVE YODA - train to become a Jedi Master!

Be sure to visit Hasbro's Toy Fair showrooms, February 13-18, at 32 West 23rd St., 1107 Broadway, 11th Floor, and 200 Fifth Avenue, 9th Floor.

The attached addendum provides more details on Hasbro's highlighted Toy Fair offerings.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Nintendo originally launched POKEMON in Japan for the world's best-selling Game Boy hand-held video game system, and watched the 150 creatures evolve into a cultural phenomenon. The franchise arrived in North America in September 1998 with the release of the POKEMON Blue and Red Game Boy games, and has grown into a $5 billion dollar industry worldwide. Nintendo and its licensing agency, Leisure Concepts, Inc. (a division of 4Kids Entertainment), have licensed the franchise to more than 90 U.S.-based companies, whose products entertain millions of fans all over North America.

HASBRO BRINGS ITS UNMATCHED CONTENT, TECH FLAIR TO TOY FAIR

Highlights of Hasbro's 2000 Line

YAHOO! CAM is Tiger's new palm-sized, digital camera capable of taking color photos and posting them to your very own Web site. Each camera can take and store up to 12 color photos and, with the included software, download them to your PC for email and Web site applications. Using an infrared flash, YAHOO! CAM allows you to take pictures in almost complete darkness, so your camera can also be used as a surveillance camera! Or, mount it to your PC with the included bracket and you can have a real time video-cam. While YAHOO! CAM is packed with all these features, it still fits in the palm of your hand, making your undercover disguise even better! Approximate Retail: $60; Ages 8 &up; Available: Fall.

MY REAL BABY is the most technologically advanced baby doll and the first product &uot;born&uot; of the alliance between Hasbro and iRobot Corporation, also known as IS Robotics, Inc., developers of artificial intelligence and robotics. Featuring Natural Response Technology(TM), MY REAL BABY is the first interactive, animated doll to respond to a child with realistic emotion-like responses. MY REAL BABY reacts instantly to the attention of a child, showcases a full range of expressions and sounds, and appears to &uot;grow&uot; over time through speech development and a full menu of unpredictable reactions. MY REAL BABY is the most real, dynamic baby doll available for young girls to take care of and nurture - no other doll features more sophisticated, life-like technology. Approximate retail price: $95.99. Ages 3 &up. Available in Fall.