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Ticketmaster Announces Long-Term Ticketing Agreement With Detroit Tigers at Comerica Park, Featuring New Access Control Technology System

Business Wire, Jan 11, 2000

Entertainment, Sports and Business Editors

LOS ANGELES--(BUSINESS WIRE)--Jan. 11, 2000

Ticketmaster, a USA company (Nasdaq:USAI) has announced an exclusive, long-term ticketing agreement with the Detroit Tigers at Comerica Park whereby Ticketmaster will provide ticketing services for all Detroit Tiger home games. Additionally, Comerica Park will debut its state-of-the-art automated access control ticketing system and bar-coding technology.

Ticketmaster will provide Comerica Park with state-of-the-art ticketing that provides the system technology to validate event tickets in real-time. This system will provide Comerica Park with immediate inventory and attendance management including the ability to prohibit the use of counterfeit tickets; expedite replacement of lost tickets; and enable fans to enjoy faster and easier access into and out of Comerica Park.

"As we move into Comerica Park and a new era of Tiger baseball, we are gratified to further our partnership with Ticketmaster," commented Dave Glazier, Vice President Business Operations for the Detroit Tigers.

"Ticketmaster is proud to provide our ticketing systems to the Detroit Tigers and Comerica Park. As the team moves into Comerica Park, it marks not only a new era in Tigers' baseball but also in the revitalization of the city of Detroit," said Bob Garsh, General Manager of Ticketmaster Michigan.

When tickets to Comerica Park events go on-sale, fans will be able to purchase them at Ticketmaster retail Ticket Centers including Hudson's and Harmony House stores throughout Detroit or by calling Ticketmaster Charge-By-Phone; and via Internet at www.ticketmaster.com.

Comerica Park is a new state-of-the-art 40,000 seat, multi-purpose facility that will host concerts and sporting events. Located in downtown Detroit, the venue also features 120 luxury suites and a Hall of Fame Museum Walk which will envelop the entire circumference of the main concourse and provide patrons with a walking history of baseball and American lifestyle.

Ticketmaster, a USA company (Nasdaq:USAI) is the world's leading ticketing service; selling 75 million tickets valued at more than 2.5 billion dollars, through more than 3,400 retail Ticket Center outlets; 29 worldwide telephone call centers; and www.ticketmaster.com, through its relationship with Ticketmaster Online-CitySearch. Ticketmaster serves more than 3,750 clients in the U.S., South America, Canada, Mexico, Europe, and Australia. The company provides ticketing for 94 professional sports franchises and hundreds of leading arenas, stadiums, performing arts venues, and theaters including such prominent facilities as Madison Square Garden and Radio City Music Hall in New York, the Great Western Forum and the Hollywood Bowl in Los Angeles and the United Center in Chicago. Clients receive comprehensive ticket inventory control and management, broad distribution, and dedicated marketing and support services. Consumers receive convenient access to tickets for more than 350,000 events a year, including a broad range of concerts, sports, family entertainment, performing arts, and movies.

National Media Representatives: Scoop MARKETING, 3701 Wilshire Blvd., 6th Floor, Los Angeles, CA. 90010; 213/639-6160, fax 213/639-3950, e-mail scoop@ticketmaster.com

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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