Weekly Internet Ratings From Nielsen//NetRatings; Data for Monday, Jan. 3 through Sunday, Jan. 9, 2000; Sportsline.com Scores a Top 25 Web Properties Hit

Business Wire, Jan 14, 2000

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Jan. 14, 2000

The following Internet audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings, Inc. (Nasdaq:NTRT).

The information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet Usage statistics for the week ending Jan. 9, 2000.

Noteworthy this week:

--   With the NFL playoffs heating up and the NBA, NHL and NCAA
     basketball seasons in full swing, Sportsline.com, an Internet
     sports media company, reemerges within the Top 25 Web Properties
     since its last appearance during the week ending Oct. 31, 1999.

--   The top site of the week for females was Babycenter.com, an
     online resource for new and expectant parents. Of those Web
     surfers visiting the site, 89.4 percent of them were female. The
     top site for males was Nettaxi.com, a community portal to the
     Internet. Men accounted for 90.8 percent of those visiting the
     site.

--   The top clicked-on ad banner with an 18.6 percent click rate
     belonged to Ashford.com, an Internet retailer of luxury and
     premium products.


           Nielsen//NetRatings: Top 25 Web Sites by Property
                            Jan. 3-9, 2000
              Ranking of the Most Visited Web Properties

Property                   Unique Audience             Time Per Person
                                     (000)               (hrs:min:sec)

1.  AOL Websites                   25,491                      0:12:17
2.  Yahoo!                         22,024                      0:25:22
3.  MSN                            15,628                      0:22:17
4.  Lycos Network                   9,768                      0:12:12
5.  Excite@Home                     9,362                      0:14:22
6.  GO Network                      6,664                      0:12:40
7.  Microsoft                       6,032                      0:06:28
8.  NBCi                            5,455                      0:09:24
9.  AltaVista                       4,712                      0:12:06
10. Amazon                          4,308                      0:09:23
11. eBay                            4,136                      1:00:33
12. Time Warner                     4,012                      0:09:23
13. About.com                       3,671                      0:05:12
14. The Go2Net Network              3,143                      0:07:34
15. ZDNet                           2,779                      0:07:45
16. CBS                             2,637                      0:16:07
17. LookSmart                       2,418                      0:04:55
18. CNET                            2,348                      0:08:03
19. AT&T                            1,976                      0:13:55
20. Fortune City                    1,909                      0:03:14
21. Real Networks                   1,872                      0:03:38
22. Travelocity                     1,842                      0:12:43
23. Ask Jeeves                      1,828                      0:10:08
24. Sportsline.com                  1,786                      0:08:34
25. Viacom International            1,781                      0:10:19

Example: The data indicate that nearly 1.8 million home Internet users visited at least one of the Viacom International-owned sites during the week, and each person spent, on average, a total of 10 minutes and 19 seconds at one or more of their sites.

Notes: Rankings are based on audience measurement of people who have access to the Internet from home. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

               Nielsen//NetRatings: Top Ten Advertisers
                            Jan. 3-9, 2000

    Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.

Advertiser(1)                 Impressions (000)                Reach %
1.  TRUSTe                             603,706                    22.7
2.  Microsoft                          533,704                    35.6
3.  Amazon                             154,577                    35.7
4.  Yahoo!                             146,495                    27.6
5.  SexTracker                          81,658                     6.0
6.  America Online                      78,789                    24.2
7.  Barnes and Noble                    76,620                    21.0
8.  Next Card                           75,712                    20.8
9.  E*TRADE                             53,984                     5.2
10. eBay                                53,664                    17.3

(1)  Impressions reported include house ads, which are ads that run on
     an advertiser's own web property.

    Example: An estimated 53.7 million eBay ad banners were
completely loaded on users' computers during the surfing week. These
banners were delivered to 17.3 percent or 9.5 million home Internet
users.

            Nielsen//NetRatings: Top Ten Ad Banners Viewed
                            Jan. 3-9, 2000

    Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.

Advertiser(2)          Reach %    Creative
1.  Bonzi Software       6.1    Warning: Your Internet Connection Is
                                Not Optimized. Download InternetBOOST
                                '99 Now!
2.  PETsMART             5.6    Which is the cutest pet?
3.  AmeriDebt.org        5.5    Late bills lead to bad credit...Let us
                                help save your credit...
4.  Wine.com             5.2    Get $10 off any purchase of $30 or
                                more this holiday season at wine.com.
5.  GetSmart.com         4.8    Find: A Loan for Me
                                Refinancing -- Second Mortgage -- Debt
                                Consolidation
6.  MSNBC                4.8    Find out what's going on in your neck
                                of the woods.
7.  MSNBC                4.7    Big, small and new Business news
                                breaks here
8.  Wingspan Bank        4.4    Low Rates AND Rebates in one credit
                                card!
9.  Wingspan Bank        4.2    We make holiday shopping easy!
10. LowestFare.com       4.2    Want the Lowest Fares Available?

(2)  Ad banners that run predominantly on an advertiser's own property
     or house ads are not included in the above.

              Nielsen//NetRatings: Average Internet Usage
                            Jan. 3-9, 2000

    Data below represent activity for the average Internet user
during the designated weekly period.

                                    Current Week     Last Week %Change

Number of Sessions per Week                    6             6       0
Number of Unique Sites Visited                 6             6       0
Page Views per Week                          196           192     2.1
Page Views per Surfing Session                34            34       0
Time Spent per Week                      2:54:29       2:49:46     2.8
Time Spent During Surfing Session        0:30:18       0:29:50     1.6
Duration of a Page Viewed                0:00:53       0:00:53       0
Average Click Rate for Top Banners          0.32          0.29    10.3
Active Internet Universe
 (actually surfed)                  55.0 million  52.2 million     5.4
Current Internet Universe
 Estimate (had access, but did not
 necessarily go online)            122.7 million 119.8 million     2.5