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American Demographics, Public Agenda Unite on Election Issues; Powerful 8-part series, Voter 2000, To Address Voter Behavior

Business Wire, Jan 17, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 17, 2000

Public Agenda, a highly regarded, nonpartisan public opinion and policy research organization founded by research industry pioneer Daniel Yankelovich and former United States Secretary of State Cyrus Vance, is working with American Demographics magazine on Voter 2000, a new monthly, 8-part magazine series on critical social issues that will dissect voter behavior during the primary and pre-election period leading into November 2000.

To be introduced in the March issue of American Demographics, Michael deCourcy Hinds, formerly an award-winning journalist with The New York Times and now the executive editor and a vice president of Public Agenda, is going to provide an exclusive 2-page spread with analysis.

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"The series will challenge conventional wisdom about Americans and their attitudes about key issues," said Hinds. The focus of the March Voter 2000 analysis is education.

American Demographics' editor Jill Kirschenbaum initiated and set up this arrangement, which will add importance to and spike interest in American Demographics during this 8-month period.

"Teaming up with Michael deCourcy Hinds and Public Agenda puts us in a unique position to tap into the pulse of American voters: to examine what they know and how they feel about issues of critical importance this election year and in the years to come," Kirschenbaum said.

Links are being established between American Demographics' increasingly popular demographics.com web site and Public Agenda's critically acclaimed publicagenda.org site.

Public Agenda plans to distribute 1,000 reprints of the Voter 2000 feature to a VIP list of government and policy leaders and corporate executives, which will give the magazine a very positive platform among a highly influential group of thought leaders, business strategic market makers and political senior-level officials.

American Demographics, a monthly Intertec Publishing magazine with an all-paid circulation of 30,000, has entered its third decade as the leading source of intelligence dedicated exclusively to covering human population patterns and consumer trends in behavior and attitude that will shape and reshape business markets in the new information economy. Intertec Publishing is one of the world's largest technical and trade publishing companies. Its 100 publications, more than 30 trade shows and 450 books and directories serve professionals in Agribusiness; Communications; Electrical & Public Services; Entertainment; Industrial; Marketing; Professional Services & Apparel; and Transportation markets. Intertec magazine products include Telephony, PROMO and Registered Representative; exhibitions include Lighting Dimensions International, the Folio: Shows and Waste Expo. PRIMEDIA Inc. (NYSE: PRM), with 1998 sales from continuing businesses of $1.5 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network, Modern Bride and American Baby. The Company owns and operates more than 215 Web sites and other Internet properties.

Business Services Industry

American Demographics, Public Agenda Unite on Election Issues; Powerful 8-part series, Voter 2000, To Address Voter Behavior

Business Wire, Jan 17, 2000

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