Super Vision International Signs an e-commerce Contract With Internet Company — Homeportfolio.com

Business Wire, Jan 20, 2000

Business Editors/High-Tech Writers

ORLANDO, Fla.--(BUSINESS WIRE)--Jan. 20, 2000

Super Vision International, Inc. (Nasdaq:SUPVA, Class A Common), a world leader in the manufacture of fiber optic lighting systems, Thursday announced that it has signed a contract to sell its products over the Internet with Homeportfolio.com.

Homeportfolio is a powerful marketing and direct sales service, funded by the E.W. Scripps Corp., Scripps Ventures and Oak Investment Partners, that provides high end products to architects, design professionals and homeowners. Homeportfolio will market and sell Super Vision's fiber optic lighting kits for landscaping, wine racks, cove and niche lighting as well as fiber optic wall art pieces.

Super Vision typically markets and sells its products to the trades, however, Homeportfolio offers the opportunity to reach millions of potential customers who may have never been exposed to fiber optic lighting products before.

&uot;Super Vision has joined the e-commerce revolution,&uot; said Richard Heiner, marketing director for Super Vision. &uot;Homeportfolio has the sales and marketing structure in place to handle the retail consumer, and it is a wonderful venue for design professionals to learn more about this exciting new fiber optic lighting technology.&uot;

Mark Gates, Account Manager for Homeportfolio.com, stated that, &uot;Homeportfolio.com is excited to offer a new technology in lighting that is unique to our site. With over 700,000 visits to our site per month, we are pleased to provide these products to our audience via e-commerce.&uot;

Super Vision's products are used in the architectural, lighting, landscape, sign and swimming pool industries. Super Vision's SideGlow(TM) cable is manufactured as a replacement for neon and Super Vision's EndGlow(TM) cable is manufactured for conventional downlighting and underwater/hazardous area lighting. Super Vision is owned in part by Cooper Industries (NYSE:CBE) and Hayward Industries, major manufacturers of lighting and pool products respectively. For more information, please visit the Super Vision web site at www.svision.com.

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Reference is made to Super Vision's filings under the Securities Exchange Act for factors that could cause actual results to differ materially. Super Vision undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors. Readers are cautioned not to place undue reliance on these forward-looking statements.