Business Services Industry
GLS Global Assets Ltd. - Automated Leads Via Audio E-Mail
Business Wire, Jan 24, 2000
Business Editors
VICTORIA, B.C.--(BUSINESS WIRE)--Jan. 24, 2000
Mr. S. Cedric Steele, President of GLS Global Assets Ltd., (CDNX:GLO.) announced today further enhancements to the unique marketing system developed by Excalibur Communications Canada Ltd., of which GLS owns 30%.
The heart of the system lies in the sophisticated software that cost in excess of $500,000 to develop.
Excalibur is a leader in the convergence of the telephone, computer telephony and the internet.
Excalibur offers a turnkey system to its clients. Callers respond to ads offering a free report for first time home buyers. The software records the callers's name and address and sends the information directly to the mortgage lender's Email account or fax machine. Voice messages can be transmitted via the internet as an attachment to the E-mail.
Excalibur currently has more than 250 clients situated in North America. It is scheduled to open a Toronto office March 1st. The market potential for this service is 103,000 mortgage brokers and, in addition, 600,000 realtors. Also 90,000 financial planners and 12,000,000 network marketers (MLM) could benefit from a similar promotion.
Excalibur is now building an internet based virtual office sales force throughout North America.
Lead generation programmes have substantial potential. Approximately 20,000,000 people in North America depend on a commission pay cheque, who in turn depend on ongoing sources of new leads. Excalibur's unique lead generating system can supply up to 1,000 leads per year. Most commissioned sales people will pay between $10 to $100 for a lead. Excalibur's exclusive lead generation programmes have the potential of generating 500 new leads every hour.
This system can be used for many diverse industries in every market in North America with the system that is currently in place.
GLS Global Assets Ltd. is also reviewing another investment opportunity and will be conducting its due diligence during the next two weeks. Further information will be made available regarding this project when appropriate.
Respectfully submitted on behalf of the Board.
&uot;S. Cedric Steele&uot;
S. Cedric Steele, President
The Canadian Venture Exchange Has not reviewed and does not accept responsibility for the adequacy or accuracy of this report.
12G Exemption 82-1644
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