ADVISORY/ Aberdeen Group, Account4.com, and Microsoft to Address Key Management Issues at Professional Services Automation Seminar

Business Wire, Jan 25, 2000

Business Editors

ADVISORY...for Tuesday (Feb. 15)

--(BUSINESS WIRE)

Industry Leaders from Aberdeen, Account4.com, and Microsoft Host

&uot;Who's on the Bench?&uot; Seminar on February 15, 2000, to Discuss

Professional Services Automation (PSA)

Who:

--   David Hofferberth, Group Practice Leader, Professional Services
     Automation, Aberdeen Group
--   David Young, Business Development Manager, Microsoft Corporation
--   John Lucas, President and CEO, Account4.com


What:

     Professional Services Automation (PSA) and Knowledge Management
experts - Hofferberth, Young and Lucas will host a free seminar,
&uot;Who's on the Bench&uot; on February 15, 2000, at the Needham Sheraton
from 8:30 am to 12:00 pm.
     PSA is a family of packaged applications that support the core
business processes of Professional Services Organizations (PSOs). PSA
integrates opportunity management, project/engagement planning,
knowledge management, resource allocation, time and expense reporting,
and client management into one Internet-based solution. PSA provides
increased productivity of professional services personnel; reduces
costs of engagements; and results in significant savings for consumers
of IT, engineering, legal, advertising, and other fee-based services
organizations.
     As the luminary of this emerging market, Hofferberth has led the
field in his coverage of Professional Services Automation at Aberdeen
Group, an IT consulting and market strategy firm. Hofferberth's
best-selling report, Professional Services Automation: Increasing
Efficiencies and Profitability in Professional Services Organizations,
is available by calling (800) 577-7891 or at
www.aberdeen.com/ab_company/hottopics/ psa/psa-1.htm.

As the keynote speaker, Hofferberth will highlight:

--   The new look of Professional Services Organizations
--   Services industry trends and dynamics
--   The service supply chain
--   Components and benefits of PSA solutions
--   Buyer selection criteria

     Joining Hofferberth in speaking on the PSA industry will be David
Young, Business Development Manager, Microsoft Corporation, and John
Lucas, President and CEO of Account4.com.

     Young is responsible for spearheading the Microsoft Knowledge
Management initiative in New England. In this capacity he manages the
sales, marketing, and partner strategy for delivering robust Knowledge
Management solutions and services in New England. Young's topic,
&uot;Knowledge Management -- A Solutions Perspective,&uot; will address:

--   Knowledge management: reality vs. hype
--   Case studies highlighting the benefits of knowledge management
--   What problems does knowledge management seek to solve?

     Lucas has been a visionary in the field of work and resource
management for more than 25 years. He has published and presented
papers worldwide on using technology to solve workforce management
problems. In his speech, &uot;Who's on the Bench? Preparing to Deal with
the IT Resource Crisis,&uot; Lucas will address the following questions:

--   Is your company's workforce effectively utilized?
--   Does your company have the resources and skills to fulfill your
     commitments?
--   Are your company's resources as productive as they can be?


Where:  Sheraton Needham
        8:30 am to 12:00 pm (Continental breakfast served)
        100 Cabot Street, Needham, MA 02494
        To Register for the free seminar, call
        1-877-MS-EVENT (1-877-673-8368), event code 29163