nasdaq.com Joins DoubleClick's Select Business Network in the Personal Finance Affinity Group; Agreement Marks First Time nasdaq.com Accepts Advertising

Business Wire, Jan 25, 2000

Business, Technology, Advertising &Media Editors

NEW YORK--(BUSINESS WIRE)--Jan. 25, 2000

DoubleClick Inc. (Nasdaq:DCLK), the leading global Internet advertising solutions company, announced today that nasdaq.com, the world's first electronic stock market, has joined DoubleClick's Business Network as a Select site under the Personal Finance affinity group. DoubleClick's Select Network represents premium Web sites in exclusive advertising and sponsorship sales relationships.

&uot;With the addition of nasdaq.com, DoubleClick's Personal Finance affinity group represents the top sites in its category,&uot; said Jeffrey Silverman, Publisher, DoubleClick Business. &uot;According to a recent Market Facts Inc./MSNBC study, the Web is currently the leading medium for gathering financial news. This creates an enormous opportunity for advertisers to reach their target audience on a top site such as nasdaq.com.&uot;

Averaging eight million page views per day, nasdaq.com is one of the top sources of financial information on the Internet. This comprehensive online resource brings information once available only to investment professionals to everyday investors - including information on stocks, options, and mutual funds. In addition to quotes, nasdaq.com provides detailed company level information from charting to analyst information to a one page stock report. Investors can turn to portfolio tracking, stock screening or mutual fund screening to assist them in researching and managing their investments.

&uot;We are pleased to be partnering with DoubleClick for ad representation, a first for nasdaq.com,&uot; said Don Bosic, Senior Vice President of Interactive Services, Nasdaq. &uot;This is an excellent opportunity for us to form relationships with advertisers that are interested in working with a comprehensive financial site such as nasdaq.com.&uot;

Nasdaq.com now joins a Network of over 750 publishers. All sites in the DoubleClick Network, along with 11,000 sites worldwide, use the DART (Dynamic Advertising Reporting and Targeting) ad serving technology. DART gives customers 22 targeting criteria from which to choose in determining who sees a particular ad. Along with this level of targeting, DART provides sites and advertisers extensive feedback on who saw their ads and how viewers responded when the ad was displayed.

About Nasdaq

The Nasdaq Stock Market has a larger dollar volume and trades more shares per day than any other U.S. market. Nasdaq is a subsidiary of the National Association of Securities Dealers, Inc. (NASD(R)), the largest securities-industry, self-regulatory organization in the United States. For more information about Nasdaq, visit the Nasdaq Web site at www.nasdaq.com or its Web site for reporters at www.nasdaqnews.com.

About DoubleClick Inc.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. Abacus Direct, a division of DoubleClick Inc., manages the Abacus Alliance, the nation's largest proprietary database of consumer buying behavior used for target marketing purposes on the Internet and through direct mail. DoubleClick Inc. has Global headquarters in New York City and maintains over 30 offices around the world.